Month: June 2026

The Brand Visibility for Agentic Commerce framework has, until now, treated trust as something a brand emits — the structured reviews, certifications, and authority links an agent can weight when it decides whether a product is credible. That’s one direction. The developments of late 2025 and 2026 have opened…

Originally posted on GregKihlstrom.com: Recent research and insights from HBR, Forrester, and MarketingProfs point at the same problem from different directions, and a product launch from Databricks adds a fourth angle. AI is everywhere in marketing now. Most organizations are aiming it at speed and cost savings, while the…

Cannes Lions amplified yesterday’s announcement volume, but stripping away the festival backdrop and vendor superlatives reveals three concrete signals that Chief Marketing Officers (CMOs) cannot afford to misread.

Today, we are at Forrester CX in New York City, and we’re going to talk about a fundamental shift in the customer journey: the rise of the AI agent as an influential, and in some cases, decision-making persona. This isn’t just about using AI in our marketing; it’s about…

With Constructor, ecommerce companies help shoppers discover the products they’re most likely to buy, while growing engagement, conversions and revenue

Proprietary AiRR data on how the world’s largest consumer packaged goods brands show up in AI search. ChatGPT, June 2026.

Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — today announced that it has entered into a definitive agreement to acquire Topaz Labs, an AI company specializing in industry-leading video and image enhancement models.

The traditional Content Management System (CMS), once a straightforward tool for website publishing, has fundamentally evolved. Today, it must function as an enterprise content hub, managing diverse content across numerous digital channels and supporting complex, cross-functional teams. This shift, driven by expanded digital touchpoints and the rise of artificial…

With the formal launch, Chaser announces compatibility with generative AI tools, including Anthropic’s Claude, for an entirely new approach to working with AI assistants 

Salesforce has introduced Agentforce Help Agent, a pre-packaged autonomous service agent that the company is pairing with an outcome-based pricing model: if the agent doesn’t resolve a customer issue on its own, the interaction is free. The announcement signals a notable shift in how AI customer service is sold,…