Shirofune Integrates with Triple Whale to Automate Attribution-Driven Ad Optimization Across Meta, Google, and other Platforms
The integration turns third-party attribution insights into real-time, automated campaign optimization, closing the gap between data visibility and execution
How Modern Task Management Apps Help Managers Focus on Higher-Level Issues While Maintaining Worker Accountability
Managers are often involved in strategic decision-making for the whole company and other initiatives, like expansion. Juggling both the big picture and supervisory responsibilities can be difficult, even for the most seasoned managers.
Brave Browser & Search Engine expands into France and Germany with key hires
After establishing itself in the UK, US and Canada, the independent browser and search engine moves to boost European presence
BlueZoo Announces In-Store Video Advertising Agent Built on Google’s AI Technology
Building on collaboration at NRF 2026, BlueZoo demonstrates how Google’s latest AI technologies can improve the sales performance of in-store video advertising.
ChurnZero launches Agentic Essentials, the only customer success AI that delivers execution, intelligence and reach in one system
New subscription embeds each company’s business and customer context into more than 15 purpose-built agents and makes that intelligence available through ChurnZero and standalone AI assistants
CMSWire: PegaWorld 2026 Helps Usher in the Age of AI Accountability
This article was written by Greg Kihlström for CMSWire. By now, we’ve all seen the demo where an agent takes a one-line brief and hands back a finished campaign in matter of minutes. It is impactful the first time you see it, but upon more reflection it leaves a…
Adobe: Creative AI Drives Business Growth for 87% of Users, Adobe Report Reveals: Implications for Enterprise Marketing Leaders
According to Adobe’s 2026 Creators’ Toolkit Report, based on a global survey of over 16,000 creators, a significant 87% of those leveraging creative AI report accelerated business or audience growth. This finding signals a critical juncture for enterprise marketing and CX leaders: creative AI is not merely a tool…
Your operating model sets the ceiling on what AI can do. Martech Futurist | June 17, 2026
This week’s research, insights, and news provide a consistent signal from the analyst desks: the limiting factor on AI value is organizational, and the vendor market is reorganizing to sell against that limit. Forrester argues that agentic AI inherits and amplifies the flaws of the operating model it runs…
Yesterday’s Marketing Technology & AI News | June 17, 2026
The honest read on yesterday’s news is this: vendors are racing to claim the “agentic” label while the practical implementation gap remains enormous. Salesforce’s Agentforce Marketing Goals Agent and Content Agent are still in pilot. Databricks’ CustomerLake is in Private Preview. Jasper’s GEO Agent is newly available but requires…
From PegaWorld: Pega’s Tara DeZao on marketing ROI with agentic AI
We’re told AI will revolutionize marketing, but many leaders are finding it just creates more content chaos and operational risk. Is the answer more AI, or a fundamentally different approach to how AI is managed? Today we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and,…
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