Month: June 2026

Salesforce’s Nitin Mangtani reframes on-site search as a continuous conversation rather than a one-shot query, turning the dead-end “no results” page into a discovery engine. From PegaWorld, enGen’s Richard Rutkowski walks through what it really means to move agentic AI from slide decks into production inside a highly regulated…

Yesterday was dominated by Cannes Lions, and the press release volume that always accompanies it. But stripping away the festival backdrop and the vendor superlatives, the day’s announcements reveal three distinct and important signals for Chief Marketing Officers (CMOs) and marketing organizations.

Recent research signals a pivotal inflection point for marketing organizations: AI is moving beyond merely a productivity tool to become the operating system of marketing itself. But the gap between AI’s promise and its practical deployment is widening, not narrowing. Three structural tensions are emerging that CMOs must confront…

The old performance marketing playbook is officially obsolete. For years, we operated with a comforting, if sometimes misleading, level of precision. We chased deterministic attribution, optimized for daily fluctuations in ROAS, and built complex models on a foundation of user-level data that felt permanent.

These enhancements combine fulfillment and compliance expertise to simplify B2B fulfillment and channel expansion for modern brands

As the rise of AI-generated cloned websites triggers an online trust crisis, 88% of consumers demand businesses do more to prove their authenticity on the web or risk permanent abandonment.

Amazon’s Prime Day has evolved beyond a single-retailer event, becoming a bellwether for broader shifts in consumer sentiment and purchasing behaviors during peak sales periods. Insights from Akeneo’s “Prime Day 2026” infographic reveal a landscape dominated by intentional shopping, economic pragmatism, and the increasing influence of artificial intelligence (AI)

Here’s a confession from someone who has spent thirty years at the intersection of marketing and technology: I’ve never seen a marketing automation platform close a deal that a human relationship didn’t open.

The latest intelligence from Forrester, Gartner, HBR, and MarketingProfs converges on an uncomfortable truth for marketing leaders that I’ve discussed several times before in this series: AI adoption is accelerating faster than organizational readiness. The gap between what AI can do and what marketing teams are actually equipped to…

Yesterday’s wave of press releases, coinciding with Cannes Lions 2026, tells a story that Chief Marketing Officers (CMOs) need to read carefully, because the headline narrative and the operational reality are not the same thing. Nearly every vendor is now using the term “agentic AI,” but the announcements break…