Month: July 2026

Demandbase-defined segments sync into the Audyence cost-per-lead marketplace, so teams launch targeted campaigns up to 43x faster, with no manual steps.

For the better part of two decades, we, as marketing leaders, have been on a relentless quest for the holy grail of personalization. We’ve invested millions in data platforms, segmentation models, and automation engines, all in the service of delivering the right message to the right person at the…

The current sprint to integrate artificial intelligence (AI) into every facet of the customer experience feels less like a marathon and more like a land rush. Every vendor, every platform, and every internal roadmap is screaming “AI-powered personalization.” The promise, as we all know, is a seamless, predictive, and…

Writing in Harvard Business Review, Gaarlandt and colleagues contend that agents shift the balance of power toward brands and away from retailers, because an agent will canvass options a person never would, and they urge brands to pursue what they call AI agent optimization (Gaarlandt et al., 2025). The…

Most of the AI work inside marketing organizations right now generates activity that never reaches the bottom line. Two releases dated July 1, plus two deeper pieces from the past two weeks, explain why, and where leaders are pulling ahead.

Yesterday’s releases arrived on a light pre-holiday wire, and the ones that landed share a single subject: what has to be true beneath an AI system before a commerce or marketing team lets it act. EDITED addressed the data an agent reasons over. Nuvei and Visa addressed the payment…

Infobip VP of Marketing Ben Lewis on building deeper relationships with sports fans: fan-first channels, unified data, AI-powered engagement, and value exchange.

If there’s a single thread running through this week’s episodes, it’s the discipline required to turn AI ambition into durable value—and the growing consensus that speed, on its own, is not a strategy.

Recent research keeps circling the same shift, and it’s a big one. AI has stopped being another tool you bolt onto the martech stack. It’s becoming the layer that sits between your brand and your customer. It’s the intermediary that decides what a buyer sees before they ever reach…

The initial thrill of generating a sonnet about SaaS pricing models in three seconds has, for most marketing leaders, given way to a more pragmatic and pressing question: where is the ROI? We’ve all seen individual productivity spike. A content writer can now produce three blog post drafts in…