Month: August 2026

The fashion industry, with its seasonal cycles and the specter of “fast fashion,” is perhaps the most visible arena for this conflict. We are told to express our unique identity through what we wear, and yet the system that enables this expression contributes 20% of the world’s polluted water.…

The 2026 midterms are projected to see nearly $11B in political ad spending. That headline number is remarkable on its own, but what it represents may be even more significant. Political advertising has evolved from a cyclical surge every two years into a structural force that shapes how media…

This article was written by Greg Kihlström for MarTech. You wouldn’t purchase a forklift to carry a coffee cup. Yet that’s effectively what happens when enterprises apply complex AI systems to tasks that don’t need it. As AI adoption increases, it is essential to understand the costs of running…

Atera CMO Nir Elharar gives his expert mode perspective. Marketing leaders have spent roughly two years buying AI on the strength of demos. A vendor shows the generation, the clean chat window, the workflow that runs beautifully on stage, and the room nods. The purchase gets justified on what…

Domo Chief Design Officer Chris Willis on why AI inherits the confidence you already have in your data — and how to engineer for visibility, predictability, and control.

What do you do when the cost of delivering your product changes faster than you can update your price list?

Rafael Flores and the Treasure AI product team on why the CDP had to stop storing and start deciding — four conversations on vision, roadmap, operations, and design.

Minty’s new Smart Shopper Study finds consumers are turning to AI and cashback and savings apps, shopping earlier to uncover best values

Martech news for August 21, 2026: NielsenIQ finds 58% of shoppers ignore brand ownership, Gravitate publishes AEO research, KNOREX flags going concern.

Data from marketing platform Billo dated June to December 2025 shows Meta ad competition rose 40% between August and the November peak. Billo, which connects brands with creators to produce social video ads, says the brands that win Black Friday test their creative already in August