Month: August 2026

Forrester’s new AI Disruption Model, Experian’s Identity and Fraud Report, and a B2B search overhaul at Akamai all point the same direction: durable martech budget is moving beneath the application, into data, identity, and trust. A practitioner’s read for CMOs planning 2027.

This article was based on the interview with Georgia-Pacific’s Jason Ippen on the intersection of brand creativity and AI by Greg Kihlström, AI and MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here: There’s a peculiar tension in the air of…

Martech news for August 19, 2026: Attentive AI Grow lifts email and SMS sign-ups 25%, Calendly ships Callie, and Liferay opens its Data Platform to B2B.

With the rush to adopt generative AI, what’s the greater risk for a large enterprise: the cost of inaction, or the cost of a poorly executed action? Agility requires more than just adopting new tools; it demands a fundamental shift in how teams learn, collaborate, and measure value in…

Publishers unlock new demand while advertisers gain seamless access to high-impact,  performance-driven formats

The Credibility Code, research by The B2B Institute at LinkedIn and Ipsos demonstrates that while 94% of B2B marketers acknowledge the criticality of trust, only 45% actually trust the vendors they engage with. This credibility gap presents a significant challenge, which B2B creators are uniquely positioned to address by…

New account intelligence layer gives B2B organizations a unified view of account activity, Liferay DXP-native

This article was based on the interview with From Ai4: Dataiku CMO Mark Abramowitz on speed versus agility in AI adoption by Greg Kihlström, AI and MarTech Futurist for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here: For the last two years, the enterprise…

Space is building a distributed filesystem that lets humans and agents instantly access and work across petabytes of live data while using zero local disk space.

Seismic closed its Highspot merger and Pipedrive shipped MCP to Claude on Aug 18, 2026. DeepIntent, BPD, and Kantiv also consolidated marketing tools.