Month: August 2026

With the rush to adopt generative AI, what’s the greater risk for a large enterprise: the cost of inaction, or the cost of a poorly executed action? Agility requires more than just adopting new tools; it demands a fundamental shift in how teams learn, collaborate, and measure value in…

Publishers unlock new demand while advertisers gain seamless access to high-impact,  performance-driven formats

The Credibility Code, research by The B2B Institute at LinkedIn and Ipsos demonstrates that while 94% of B2B marketers acknowledge the criticality of trust, only 45% actually trust the vendors they engage with. This credibility gap presents a significant challenge, which B2B creators are uniquely positioned to address by…

New account intelligence layer gives B2B organizations a unified view of account activity, Liferay DXP-native

This article was based on the interview with From Ai4: Dataiku CMO Mark Abramowitz on speed versus agility in AI adoption by Greg Kihlström, AI and MarTech Futurist for The …

Space is building a distributed filesystem that lets humans and agents instantly access and work across petabytes of live data while using zero local disk space.

Seismic closed its Highspot merger and Pipedrive shipped MCP to Claude on Aug 18, 2026. DeepIntent, BPD, and Kantiv also consolidated marketing tools.

AdRoll GTM strategy lead Alison Clark on running CTV as a performance channel: outcome measurement, account-level targeting, and real-time optimization.

According to Content Debt: A $4.63 Trillion Business Liability, a recent report by Storyblok in collaboration with FT Longitude, this global content debt represents an annual burden of $4.63 trillion, surpassing Japan’s predicted GDP for 2026.

Most leaders don’t recognize the moment their own defensiveness closes a door. “Defensiveness and ego rarely feel like that from the inside,” Cure says. The behavior surfaces when a leader is already afraid or under threat, and fear is precisely the state in which self-awareness gets harder to reach.…