Month: September 2026

John Rockhold, VP Market Engagement at Spotlight, on why LLMs cite Gartner Peer Insights over analysts and how analyst relations becomes influence orchestration.

The Findem x CMO Huddles CMO Tenure Study 2026 serves as a critical call to action for executive leadership. The observed compression in CMO tenure signals not merely individual performance issues but systemic challenges in how companies define, support, and integrate their marketing leadership.

Integration helps political campaigns use current spend, creative, and market intelligence to guide media, budget and messaging decisions while ads are in flight.

The study finds that consumers act faster on text, favor simpler payment experiences when  obligations are similar, and abandon payment journeys that are too complex.

Pantheon’s State of the Web 2026 report finds AI sped up content and code creation, but the systems built to review, govern, and ship that work haven’t kept pace.

Ascerta Series A led by Dell Technologies Capital as it expands from AI cost management into Enterprise AI Management. Formerly known as Pay-i, the company gives CIOs, CFOs and AI leaders one system to measure what AI costs, how people use it and which initiatives are producing measurable business…

Martech news Sept. 29, 2026: Usercentrics finds 17% grant AI data access reluctantly, Braze ships AI campaign QA, and Alchemer says 43% would pay for humans.

SAS’s Jonathan Moran on experience debt: how fragmented data and manual workarounds break customer journeys at peak demand, and what to measure instead.

Data from Infobip’s recent survey reveals critical shifts in shopper expectations and messaging channel performance, providing a roadmap for enterprise preparedness.

New interactive editors for images, designs and PDFs let users switch between prompting and direct editing inside ChatGPT, with the conversation and the editor sharing context.