Month: September 2026

As marketing leaders, we are the designated champions of the customer. We craft the brand promise, articulate the value proposition, and design the journeys we hope our customers will follow. We invest heavily in technology and talent to deliver seamless, personalized interactions. Yet, we are all too aware of…

The concept of Supply Path Optimization (SPO) has become so ingrained in our strategic lexicon that questioning it feels like heresy. The logic is seductively simple: a more direct route from advertiser to publisher must be more efficient, transparent, and cost-effective.

The directive from the C-suite is unambiguous: implement AI across the enterprise. For CMOs and enterprise marketing leaders, this is less a suggestion and more a mandate, a clear signal that the future of customer engagement is inextricably linked with intelligent automation.

New AI layer builds on more than one billion recognition moments and 20+ years of behavioral data 

Airship, the mobile-first customer experience company, today announced its recognition in the Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for two years in a row.

Today’s automated systems are wired directly into your business. They touch ticketing queues, the CRM, internal knowledge base, and the workflow automations in between. And they’re being given access to highly sensitive data.

Salesforce EVP Taksina Eammano on why field service AI succeeds or stalls with the technician: data access gaps, first-time fix rate, and measuring AI ROI.

40 digital transformation statistics for 2026 on agentic AI, automation, AEO/GEO, martech, and digital experience — compiled from 9 studies and fully sourced.

The tendency when a rollout stalls is to scrutinize the software. Was there a feature gap we missed? Is the UI clunky? Did the sales demo oversell its capabilities? While technology can certainly be the culprit, my experience interviewing hundreds of experts in this space points to a more…

This article was written for CMSWire by Greg Kihlström. What share of the sources behind your brand’s AI mentions point back to your own website? Chances are, that number is declining, catching many by surprise.