Month: September 2026

Gartner finds 57% of consumers trust brand messaging less because of AI-generated content. HBR, Marketing Week, and Gartner on the marketing decision nobody owns: what to stop producing.

Okta shipped agent identity into core SSO, Gartner put customer IAM among the top three value platforms and forecast a $4.8B securing-AI market, and MarTech named the correction test governance programs skip. Greg Kihlström on why the permission set is now the martech specification with the shortest fuse.

This article was written by Greg Kihlström for MarTech. You’re likely deep into your 2027 planning these days, so headcount, budget, and the people needed to execute your big plans for the year are likely top of mind. Beyond people, you also need to consider data and platform needs.

Martech news Sept. 24-25, 2026: Conductor reports 12X AEO customer growth, Clear Channel adds OOH to LiveRamp and TransUnion, Eventtia ships an MCP server.

For decades, the television was the undisputed king of brand advertising. The formula was simple, if expensive: buy a spot, produce a memorable 30-second story, and hope that sheer reach and repetition would embed your brand into the cultural consciousness.

SafeGuard Privacy’s Richy Glassberg on what AAMP 2.3 changes for CMOs when AI agents make vendor compliance decisions at machine speed.

Martech news Sept. 24, 2026: AudioEye finds AI agents finish 31% of tasks on inaccessible sites vs 96%, NIQ says 51% of US shoppers use AI, Adobe enters Gemini.

TransUnion EVP Matt Spiegel on why only 13% of marketers have fully scaled AI: fragmented data, siloed teams, and ROI measured in time saved, not growth.

Jamie Domenici, Chief Marketing Officer at Klaviyo, thinks the real contest is happening a layer down, over the customer record that any answer gets built from. Her question for marketing leaders is whether a brand can still see its own customers once a model sits between the two.

Braze positioned highest in Ability to Execute and furthest in Completeness of Vision