Author: Agile Brand Guide

AI agents powered by over a decade of proprietary local intelligence will accelerate planning, activation, and optimization across the local media ecosystem

Yesterday’s announcements point to a market consolidating around two parallel pressures on Chief Marketing Officers (CMOs): the operational burden of integrating agentic AI into existing workflows, and the strategic decision of which capabilities to build, buy, or outsource. The pattern across eight announcements on May 26, 2026 spans cross-border…

Today, we’re going to talk about the tension that every marketing leader feels: the conflict between the relentless demand for measurable, short-term results and the need to build a brand with a durable, long-term mission. We’ll explore how the very systems designed to measure success can sometimes corrupt a…

New XR study shows subtitles and captions are now part of how people watch video, but U.S. advertisers still aren’t paying attention

Brands and agencies can leverage insights on 940,000+ locations across key verticals, including retail, fitness, and dining, to inform operations, targeting, planning, and strategy 

For any leader managing a large consumer brand’s digital shelf, the operational reality can feel like a high-stakes game of whack-a-mole played on a global scale. You have thousands of SKUs, dozens of retail partners with ever-changing algorithms, and a finite number of people on your team. The natural,…

Welcome to One Amazing About Conductor. Today we’re talking with Lindsay Hagan, VP of Marketing & Co-Head of Revenue at Conductor and she will be sharing one amazing thing about their Model Context Protocol (MCP) integration with us today.

Marketing’s Power Partners: AI and the Human Essence, research by the CMO Council and WongDoody highlights a clear divide between organizations that treat AI as a mere productivity tool and those that integrate it as a “Power Partner” to amplify human creativity, judgment, and emotional intelligence. This distinction is…

DemandBird, a social media management platform built for B2B marketing teams and social media agencies, today announced its public launch. Founded in 2025 and headquartered in Portland, Oregon, the company is introducing a platform designed around a clear point of view: the future of social media belongs to humans,…

Yesterday’s press releases and announcements paint a picture that CMOs need to read carefully — not as a wave of exciting new tools, but as a structural shift in how marketing operations, e-commerce visibility, and content quality are being fundamentally rewired. Three distinct forces are converging simultaneously, and each…