Reclaiming Relevance: Sales and Marketing in an AI World

EY: Reclaiming Relevance: Sales and Marketing in an AI World

May 12, 2026

The EY State of Consumer Products Report 2026 highlights that while many companies pursue incremental optimization, true competitive advantage will stem from a structural redesign of commercial decision-making processes. This requires senior marketing and CX leaders to move beyond isolated functional improvements and embrace an integrated, AI-driven commercial model.

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Madhive Appoints Luke Valvano as Chief Financial Officer 

May 12, 2026

Former Intersection CFO and media industry veteran joins as Madhive drives next phase of omnichannel local expansion

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New Verint Survey Reveals Rising Customer Service Expectations: 79% Would Switch After One Bad Experience

May 12, 2026

Findings Also Show 69% of Customers Would Switch From Human Service to Automation – As Long as It Resolves Their Issue

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Vapi raises $50M Series B as it reaches 1 billion calls, powering the next generation of enterprise voice AI 

May 12, 2026

Amazon, New York Life, Intuit and others use Vapi’s API-native enterprise voice AI platform for building, deploying, and managing voice agents at scale. 

Yesterday's News - almost-daily marketing technology, AI, CX, and more

Yesterday’s Marketing Technology & AI News | May 12, 2026

May 12, 2026

The dominant theme across yesterday’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than organizations can absorb them, governance is lagging dangerously behind deployment, and the workforce pressure is intensifying in ways that go well beyond productivity talking points.

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Expert Mode: Beyond the Playground: Operationalizing Generative AI at Enterprise Scale

May 12, 2026

This pivot from experimentation to enterprise-grade execution is a familiar cycle for anyone who remembers the early days of the web, mobile, or social media. However, the sheer velocity of AI’s adoption curve presents a unique and pressing challenge.

One Amazing Thing About Dojo AI

#59: One Amazing Thing About DOJO AI with Duarte Garrido

May 12, 2026

Marketers have a lot of channels to pay attention to, and the number only seems to be growing. Well what if you could connect all your channels and see them in real-time, along with what needs attention, and even how to fix it—all in one place? Welcome to One…

Navigating 2026: Strategic Imperatives for Video Ad Spend, Measurement, and AI Adoption

iSpot: Navigating 2026: Strategic Imperatives for Video Ad Spend, Measurement, and AI Adoption

May 11, 2026

The iSpot 2026 Video Ad Spend & Strategy Report, based on a survey of over 200 marketers with substantial TV spend, provides critical insights into anticipated budget shifts, measurement priorities, and the challenges and opportunities presented by AI. This analysis outlines the strategic imperatives for enterprise leaders to optimize…

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iSpot: Nearly HALF of Marketers See Business Outcomes As Critical In Media Negotiations

May 11, 2026

iSpot, the cross-platform TV and video ad measurement company, released today the results of its annual market research survey amid this year’s TV ad buying upfronts.

Sendbird Launches Agent Steward to Bring Full Autonomy and Ownership to AI Customer Experiences

Sendbird Launches Agent Steward to Bring Full Autonomy and Ownership to AI Customer Experiences

May 11, 2026

Sendbird Inc., the AI customer experience company powering conversations for over 300 million people every month, redefined AI accountability with the launch of Agent Steward on its Delight.ai platform. Designed to take full ownership of complex, long-running customer issues, Agent Steward is supported by the debut of Trust OS 2.0…