Author: Agile Brand Guide

The Qualtrics 2026 EX Trends Report, based on insights from over 33,000 employees across 24 countries and multiple industries, highlights key areas demanding attention from senior marketing and CX leaders. This analysis focuses on how to leverage employee adaptability, govern emerging technologies, and invest in foundational employee groups to…

Yesterday delivered a cluster of announcements that, read together, reveal a structural shift in how AI is being distributed, governed, and monetized. Chief Marketing Officers (CMOs) need to understand the implications before their next budget cycle. The headline story is Apple’s WWDC preview: Siri is being rebuilt on Google…

Today, we’re going to talk about moving beyond the hype of AI experimentation and into the reality of its operational impact on marketing teams. We’ll explore what happens when AI graduates from being a personal productivity tool to becoming an integrated part of a team’s workflow, and how that…

The Global CMO Survey Report 2026 by Comviva reveals that while 90% of organizations increased AI investment in the past two years, only 12% can rigorously measure the revenue AI generates. This disconnect, termed the “AI Efficiency Divide,” indicates a structural challenge requiring a fundamental shift in how enterprises…

The industry is abuzz with the potential of agentic commerce, the seamless integration of shopping and purchasing capabilities directly within AI chat interfaces. The allure is undeniable: meeting customers where they are, offering frictionless discovery, and enabling instant checkouts without ever forcing a user to leave their chat window.…

You could read yesterday’s press releases as a highlight reel of AI progress — fresh agents and platforms arriving by the hour. That reading misses the more uncomfortable story sitting in the data. Two research reports landed on June 5, one from Comviva and one from 5W Public Relations,…

We’ve seen the case studies—Blockbuster vs. Netflix, Sony vs. Apple, the taxi industry vs. Uber—so many times they’ve become modern business fables. The challenge, as we know, isn’t recognizing the threat of being disrupted. It’s the far more complex and politically fraught task of doing something about it, especially…

According to TiVo’s Q4 2025 Video Trends Report, as of Q4 2025, households access an average of over 10 video services, with monthly entertainment expenditures rising to $161 and daily video consumption exceeding 5 hours.

Households returned to 10+ video services while daily viewing surpassed five hours, marking the highest engagement levels since 2021

DataGroomr customers can now orchestrate GenAI and third-party enrichment providers through agentic workflows while maintaining clean, trusted Salesforce data.