Author: Agile Brand Guide

Partnership Leverages iSpot’s Leading Audience and Outcomes Measurement Solutions In Order To Validate Delivery, and Prove Efficacy Around Fuse Media’s Culture Collective Content 

The Intelligent Agreement Management platform helps teams close deals, hire faster, and reduce risk by connecting contract workflows across the business

Yesterday was not a typical news day for marketing technology — it was Google Marketing Live, and the volume and scope of announcements signal a structural shift in how marketing infrastructure is being rebuilt around AI agents. But before Chief Marketing Officers (CMOs) get swept up in the excitement,…

The new central question is no longer “How do we rank?” but “How do we become the definitive answer?” This isn’t a semantic shift—it represents the emergence of a new operating system for marketing, where Generative Engine Optimization (GEO) plays a key role. AI-powered answer engines like ChatGPT, Gemini,…

Today, we’re going to talk about the significant disruption AI is causing not just to marketing tactics, but to the very foundation of how customers discover and interact with brands. This isn’t about a new channel to manage; it’s about the emergence of a new operating system for marketing,…

Lines in the Sand, by Zappi Research, surveyed early adopters—the leading edge of consumer behavior—to provide essential guidance for senior marketing and CX leaders. Their findings offer concrete insights into where consumers will and will not accept advertising within these emerging platforms.

New research from Salesforce’s “State of Service: AI Agents Edition” highlights that AI service agents are not merely improving operational efficiency; they are significantly enhancing customer satisfaction. This evolution demands a strategic approach from senior marketing and CX leaders, focusing on governance, data readiness, and workforce adaptation to fully…

For the past few years, the corporate conversation surrounding Artificial Intelligence has been largely confined to software, screens, and browser windows. From generative copy and automated workflows to predictive customer analytics, enterprises have focused on digital-first implementation. However, a major paradigm shift is underway. The next frontier of innovation…

The benchmark highlights diverging trends between brand activity and audience experience — and what top performers do differently.

NMI®, a global leader in embedded payments infrastructure, today announced it has acquired Dwolla, one of the best-known account-to-account (A2A) payment infrastructure providers, recognized for its API-first approach to money movement.