Author: Agile Brand Guide

Braze launched BrazeAI Operator™ and BrazeAI Agent Console™ with real customer results — an 81% reduction in unsubscribes at Cleo, a 90% booking conversion increase at Dayuse — while simultaneously releasing Forrester research showing that while AI adoption is near-universal, only a small fraction of organizations are realizing measurable…

Today, we’re going to talk about what it takes to build that holistic view. We’ll explore how brands can unify their performance analytics to move beyond traditional SEO, the dual role of AI in both creating personalized content and ensuring it’s accessible, and why inclusivity is becoming one of…

In November 2024, Jaguar embarked on a significant rebrand, signaling a strategic shift towards all-electric, ultra-luxury vehicles aimed at a younger, affluent demographic. This move represented an intentional pivot, acknowledging a potential alienation of its traditional customer base. An analysis of proprietary brand intelligence data from BERA.ai offers a…

BrazeAI Operator™, BrazeAI Agent Console™, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio™, introducing a radically better way for marketers to forge and maintain lasting customer relationships.

A system built on rules is fragile; it breaks the moment someone encounters a situation the rulebook didn’t anticipate. A system built on a shared understanding, a core conviction, is agile. It equips teams across a global organization to make consistent, on-brand decisions autonomously, because they aren’t just following…

The rapid evolution of generative artificial intelligence (AI) is redefining content creation and reshaping audience perceptions of authenticity and credibility. For senior marketing and CX leaders, this technological shift presents …

Most of these announcements describe capabilities that require substantial data infrastructure, integration work, and organizational change management to deliver on their promises. DOJO AI’s 20% month-on-month growth is impressive, but its 100-customer base means it is still early-stage. Amazon’s AgentCore managed harness is genuinely useful for developers, but it…

What if the most powerful play in our book wasn’t a new piece of marketing technology, but a renewed commitment to the oldest form of marketing—understanding and honoring the individual story?

Today, we’re going to talk about building a playbook for customer loyalty that isn’t dependent on market wins or a perfect product. We’ll explore the idea that every customer has a unique story, and that shifting from broad, impersonal campaigns to a strategy of deep, individual connection is the…

EY US celebrates ambitious entrepreneurs shaping the future of business New York – April 22, 2026 – Jeremy Fain, CEO and Co-founder of Cognitiv, has been named a finalist for the Entrepreneur Of …