Author: Agile Brand Guide

The throughline this week is the graduation of AI from a personal accelerant into the operating layer of the marketing function itself—and the stubborn, decisive role humans keep playing in making that shift actually work. Across them, the same refrain surfaces: keep a human in the loop, measure outcomes…

Twilio has made Data Residency for SMS in the European Union generally available, allowing organizations to process and store personal data tied to text messaging—specifically end-user phone numbers and message bodies—locally within the EU, all the way to what the company calls the supplier edge.

The strategic partnership will leverage Madhive’s local-first DSP to deliver smarter outcomes for advertisers across channels and premium inventory environments, including political

This week’s research from Gartner and Forrester keeps circling the same (potentially uncomfortable) point for CMOs. AI is pulling apart tools marketers have leaned on for decades, and it’s quietly raising the bar on the work that’s left: brand, customer experience, and commerce all now demand more rigor and…

Adobe announced the general availability of Adobe CX Enterprise Coworker, an outcomes-based agentic AI solution that will empower businesses to move beyond AI experimentation into value realization.

Mendo, the French startup that helps enterprises adopt generative and agentic AI, has announced a €12 million Series A. Following an earlier €3.5M seed round in October 2024, this fresh injection of capital — led by Ventech and Educapital, joined by Tomcat and OVNI — will allow the Paris-based…

Yesterday delivered a concentrated wave of announcements that, taken together, reveal a structural shift in how marketing technology is being architected, and it demands more than a vendor checklist from Chief Marketing Officers (CMOs). The through-line across every major release is the same uncomfortable truth: the AI layer is…

We are constantly searching for talent proficient in the latest analytics platform, the newest AI-driven content tool, or the most recent evolution in privacy-compliant ad tech. The traditional model—where education is a discrete phase of life that concludes with a degree, followed by decades of work—is fundamentally misaligned with…

Today, we’re going to talk about the move from personalization to agentic experiences and what that means for enterprise marketing. We’ll cover: How “agentic experiences” are moving beyond simple personalization to fundamentally change the economics of customer acquisition and retention. The shift in talent and technology required, moving from…

Show Floor to Feature Startup Innovation, Global AI Participation, and New Agentic AI Demonstrations