Author: Agile Brand Guide

Forrester Principal Analyst Gina Bhawalkar on building great CX with an AI-enabled design workflow — keeping human judgment, design systems, and trust central.

The pace of change, driven by everything from geopolitical tremors to the relentless advance of artificial intelligence (AI), has rendered such static planning obsolete, if not outright dangerous. Today, strategy isn’t a destination you map out once a year; it’s a continuous process of navigation through a fog that…

CMO Outlook 2026, a global study of over 500 marketing leaders by Lippincott and Bloomberg Media reveals critical tensions that demand a reevaluation of marketing leadership: how CMOs gain internal credibility, leverage emerging technologies like AI, and champion long-term brand health against immediate commercial demands. Success in 2026 and…

This shift from a central destination to a distributed digital presence requires more than just new tools; it demands a new mindset. In a recent conversation marking Sitecore’s 25th anniversary—a milestone that roughly parallels the rise of modern MarTech—CMO Michelle Boekoff-Bideck offered a clear-eyed perspective on this evolution.

Yesterday’s wave of announcements tells a story that vendor headlines obscure: agentic AI is no longer simply a roadmap item, as it is actively being deployed into advertising operations, customer service, content workflows, and media buying right now. But the gap between deployment and measurable productivity is widening, not…

Originally posted on GregKihlstrom.com: Recent research and insights from HBR, Forrester, and MarketingProfs point at the same problem from different directions, and a product launch from Databricks adds a fourth angle. AI is everywhere in marketing now. Most organizations are aiming it at speed and cost savings, while the…

Cannes Lions amplified yesterday’s announcement volume, but stripping away the festival backdrop and vendor superlatives reveals three concrete signals that Chief Marketing Officers (CMOs) cannot afford to misread.

Today, we are at Forrester CX in New York City, and we’re going to talk about a fundamental shift in the customer journey: the rise of the AI agent as an influential, and in some cases, decision-making persona. This isn’t just about using AI in our marketing; it’s about…

With Constructor, ecommerce companies help shoppers discover the products they’re most likely to buy, while growing engagement, conversions and revenue

Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — today announced that it has entered into a definitive agreement to acquire Topaz Labs, an AI company specializing in industry-leading video and image enhancement models.