Top Ads of 2025 and the Agility of Authenticity

2025’s Top-Performing Ads Showcase The Agility of Authenticity

Jan 11, 2026

With generative AI accelerating production cycles to near-instantaneous speeds, the industry-wide obsession shifted toward how much we could produce and how fast we could ship it.…

Google Logo

Google Cloud Brings Shopping and Customer Service Together with Gemini Enterprise for Customer Experience  

Jan 11, 2026

New agentic solution enables businesses like Kroger, Lowe’s, Papa Johns, and Woolworths to create experiences that shift from simple conversations to active problem solving 

Shopify Logo

The agentic commerce platform: Shopify connects any merchant to every AI conversation

Jan 11, 2026

Shopify now enables native commerce across all major AI channels and built an open standard, co-developed with Google.

Expert Mode from The Agile Brand Guide®

Expert Mode: Deconstructing the MQL to Finally Align Marketing and Sales

Jan 11, 2026

For at least a decade, we’ve been on a collective quest to align marketing and sales. We’ve implemented CRMs, held countless inter-departmental meetings, and developed service-level…

Salesforce logo

Salesforce: “Shared context” is the missing layer for AI-driven retail agents

Jan 10, 2026

AN FRANCISCO — January 10, 2026 — Salesforce is expanding its Agentforce 360 platform to address what it describes as a growing problem in AI-led retail:…

Expert Mode: Why Your Design System Is Failing and How to Fix It

Expert Mode: Why Your Design System Is Failing and How to Fix It

Jan 10, 2026

For many organizations, the design system has become a gilded cage—a beautifully crafted set of constraints that now stifles innovation, slows down digital transformation, and creates…

Amperity logo

Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys

Jan 9, 2026

AI Agent brings trusted, unified customer data and AI together so marketers can activate insights without relying on engineering teams

#796: Shutterstock’s Allison Sitzman on how to counter the marketing impact gap

#796: Shutterstock’s Allison Sitzman on how to counter the marketing impact gap

Jan 9, 2026

Today, we’re going to talk about a paradox that’s likely keeping many marketing leaders up at night: the massive increase in global ad spend versus the…


The Agile Brand Guide®
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