MarTech: The role of governance: Successful customer journey operations
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
The Importance of Tying your Marketing Analytics Back to Your Business KPIs
What happens when you discover that your marketing analytics are not a match for your company’s goals? Understanding your Key Performance Indicators (KPIs) and how they…
The Importance of Customer Journey Orchestration (CJO) for Marketing Success
Creating a seamless and personalized customer experience has become more important than ever. Customers want to feel valued, understood, and catered to in order to remain…
Forbes: Upping Your Generative AI Game
In this article, I’m going to talk about the factors to consider when adopting generative AI so that you and your teams can go beyond simply…
CMSWire: AI in Business: Friend or Foe? Choose Wisely
It’s likely already too late to pause adoption, but you can still establish an enterprise-wide stance on adoption and best practices for AI in business.
How a Single Marketing Channel Fits into a Multi-Channel Marketing Mix
The use of multiple channels to reach and engage potential customers makes marketing more complex than ever. But how does a single marketing channel fit into…
Fast Company: Successfully incorporating AI into your digital transformation initiative
There are likely many ways that artificial intelligence can benefit your organization, and you likely don’t have time to wait in order to reap the potential…
Forbes: 3 Things Marketing Teams Need To Know About Data Science
Marketers have a unique relationship to the data within an enterprise, thus data science is increasingly a topic of conversation among their teams.
