Why Relying on a Single Marketing Channel for Measurement Doesn’t Tell the Whole Story
As marketers, we’re constantly seeking insights into the behaviors of our customers to help us drive marketing strategies. This includes analyzing the effectiveness of our marketing…
Forbes: Where To Prioritize AI In Digital Transformation
What happens when a disruptive technology is introduced midway through the process of transformation? Unless you’ve got access to a time machine to travel back and…
Fast Company: Why you should decouple your website platform from your website redesign
This article was written by Greg Kihlström for Fast Company. The website redesign: It is an all-consuming, oft-repeated, difficult-to-measure process that seems to be a requirement…
From Employees to Brand Ambassadors: The Key to Amplifying Your Brand Across Stakeholders
Let’s look at five ways that creating a culture aligns with your mission statement, making customer service and brand care part of employees’ duties, allowing them…
The power of intrapreneurs in the enterprise
Intrapreneurs are individuals who possess the unique ability to innovate and drive businesses forward. They are the change agents within organizations or the individuals who take…
CustomerThink: The Importance of Customer Journey Operations
Optimizing customer experience is table stakes these days, as we all know. Doing so consistently, and in a way that balance organizational strategy with competitive pressures,…
Capitol Communicator: AI for Marketers: The Hype and Reality of Generative AI
Artificial intelligence’s impact on business today, particularly in the marketing world, cannot be ignored. From the unprecedented adoption of ChatGPT to the constant buzz around new…
MarTech: 4 AI categories impacting marketing: Personalized customer journeys
This article was written by Greg Kihlström for MarTech. In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact…
