B2B Poses Unique Brand Visibility Challenges for Agentic Commerce
Agent-mediated commerce is established and measured on the consumer side. Adobe Analytics recorded generative-AI-referred traffic to US retail sites growing roughly 690% year over year across…
MarTech: In agentic commerce, your brand promise must be provable
This article was written for MarTech by Greg Kihlström. In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose…
Artificial Intelligence, Real Growth: How Multi-Agent AI Systems Help Grow a Business Faster and Leaner
“Automation is the best way to scale,” said Damian Mazurek, Chief Innovation Officer of Software Mind. “That’s especially true when you move beyond a single bot…
Is Your Reputation Verifiable? Why Agents May Skip Your Products
Trust Signal Density is one of six strategic dimensions in the Brand Visibility for Agentic Commerce (BVAC Framework), sitting above the two prerequisites the agent uses…
A B2C Example of the Brand Visibility for Agentic Commerce (BVAC) Framework
For consumer direct-to-consumer brands, the practical exposure is sharper than the general case. DTC catalogs carry the densest promotional treatment of any category, they are co-listed…
How A Single-Prompt Purchase Collapses the Marketing Funnel
Marketing and sales have been focused on the funnel for decades now, with roles and in some cases, entire teams taking actions to move customers through…
How Purchase Decisions Now Form Before the Customer Is Involved
A growing share of product research, comparison, and purchasing now runs through an AI agent rather than a person. The agent interprets the request, narrows the…
How Purchase Decisions Now Form Before the Customer Is Involved
A growing share of product research and buying now runs through an AI agent rather than a person. The agent reads the request, narrows the field,…
