Expert Mode: Measure AI by the Customers It Keeps with Tim Hayden from BrainTrust Partners
BrainTrust Partners CEO Tim Hayden argues AI ROI is a retention question. What CMOs should put on the budget line, and how to test data readiness…
Expert Mode: AI Fluency Is a Performance Conversation Now, with Jessica Shapiro from LiveRamp
LiveRamp CMO Jessica Shapiro on giving marketing teams an honest “why” for AI, operationalizing experimentation, and when fluency becomes a performance issue.
Expert Mode: Beyond the Pilot Program: Building a True AI Capability in Marketing with Mike Kaput, Marketing AI Institute
I recently spoke with Mike Kaput, Chief Content Officer at the Marketing AI Institute, who spends his days dissecting this very challenge. His insights cut through…
Expert Mode: The AI Email Trust Panic Is Pointed at the Wrong Problem, with Ben Billups from Breaker
Breaker founder Ben Billups argues the AI email trust panic misses the real constraint in B2B — relevance — and names the two numbers CMOs should…
Expert Mode: Navigating the Perils and Promise of Agentic AI in Customer Experience
The directive from the C-suite is unambiguous: implement AI across the enterprise. For CMOs and enterprise marketing leaders, this is less a suggestion and more a…
Clearco: Ecommerce Growth 2026: Adapting to the New Playbook of Financial Agility
Clearco’s Ecommerce Growth, Explained 2026: The Playbook Has Changed research indicates that ecommerce brands no longer face a capital access problem, but rather a capital agility…
Expert Mode: The Role That Never Comes Back with Jared Navarre from Keyni
Keyni CEO Jared Navarre argues AI is compressing marketing roles rather than automating tasks, and that the vacancy nobody reopens is the real story.
Expert Mode: The AI Value Illusion and the Marketing Spend Nobody Can See, with Jay Combs from ModelOp
Ask a marketing leader how many AI initiatives their organization is running and you’ll usually get a number. Four, maybe nine. The copywriting assistant, the personalization…
