Expert Advice for Marketing Leaders on MarTech, AI, & CX
Insights, ideas, and best practices for marketers that utilize artificial intelligence in their marketing.
This article was written by Greg Kihlström for CMSWire. Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty.
The integration of artificial intelligence (AI) into customer experience strategies is not just a trend; it is a necessity for brands aiming to maintain relevance and foster meaningful connections with their customers. The interview sheds light on the transformative potential of AI-driven agents, particularly in the telecommunications sector, where the need for personalized and efficient customer interactions is paramount.
The quest for personalization at scale has been a focal point for brands seeking to connect authentically with consumers. For decades, marketers have grappled with the challenge of delivering tailored experiences that resonate with diverse audiences. As highlighted in a recent podcast discussion, the advent of generative AI marks a pivotal moment in this journey, enabling brands to transcend previous limitations and achieve a new level of personalization.
Walk the halls of any professional‑services firm and you’ll spot the same spreadsheet taped to cubicle walls: a traffic‑light matrix of key accounts shaded in green, yellow, or—worst of all—red. Everyone vows to fill it in before Friday. Everyone forgets. Meanwhile a “green” client quietly shops the competition, and leadership learns about it when the termination letter arrives.
This article was written by Greg Kihlström for MarTech. Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.
Contact centers have endured every technology fad imaginable—IVRs that trapped callers in endless loops, chatbots that answered anything except the question at hand, and analytics dashboards with more metrics than meaning. Generative AI, however, isn’t another shiny object; in the hands of the right leader it upgrades both agent performance and customer satisfaction in one stroke.
The retail landscape is undergoing a seismic shift, propelled by advancements in artificial intelligence (AI). As businesses, both large and small, navigate this transformation, the imperative becomes clear: focus on your goals and leverage AI tools to achieve them. This approach not only streamlines operations but also enhances customer experiences, ultimately driving growth and success in an increasingly digital marketplace.
For agile brands, the fusion of agile methodologies with artificial intelligence (AI) is emerging as a game-changer. By embedding AI into their agile frameworks, brands can respond in real time to shifting consumer needs, optimize their marketing strategies, and drive innovation across all channels.
Joining us today is Courtney Baker, Chief Marketing Officer at Knownwell and co-host of the AI Knowhow podcast. With a wealth of experience in marketing and AI, Courtney is leading the conversation about how artificial intelligence is transforming the marketing industry and redefining business strategies. She’s here to share her insights on the next era of client intelligence and the five levels of AI that are reshaping businesses.
This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of AI into their marketing teams, I’d like to emphasize the critical need to establish a strategy promptly. Ignoring the potential of AI and clinging to conventional methods can result in missed opportunities and a loss of competitiveness in today’s market.
