Identity Legibility Assumes the Agent Can Reach You
Writing in Harvard Business Review, Gaarlandt and colleagues contend that agents shift the balance of power toward brands and away from retailers, because an agent will…
The Merchant Side of Trust in Agentic Commerce
The Brand Visibility for Agentic Commerce framework has, until now, treated trust as something a brand emits — the structured reviews, certifications, and authority links an…
Agentic Protocol Readiness Has Become a Coverage Decision
For most of the past year, Protocol Readiness was the dimension a brand could defer. The standards that let an agent transact with a merchant were…
Is Your Reputation Verifiable? Why Agents May Skip Your Products
Trust Signal Density is one of six strategic dimensions in the Brand Visibility for Agentic Commerce (BVAC Framework), sitting above the two prerequisites the agent uses…
A B2C Example of the Brand Visibility for Agentic Commerce (BVAC) Framework
For consumer direct-to-consumer brands, the practical exposure is sharper than the general case. DTC catalogs carry the densest promotional treatment of any category, they are co-listed…
How Purchase Decisions Now Form Before the Customer Is Involved
A growing share of product research, comparison, and purchasing now runs through an AI agent rather than a person. The agent interprets the request, narrows the…
How Purchase Decisions Now Form Before the Customer Is Involved
A growing share of product research and buying now runs through an AI agent rather than a person. The agent reads the request, narrows the field,…
