The Harris Poll: Automotive Technology as a Strategic Growth Engine: Insights from AutoTECHCAST 2026
The Harris Poll’s annual AutoTECHCAST study, based on over 20 years of tracking more than 10,000 consumers and 40 emerging technologies, provides a comprehensive view into…
The $11 Billion Election and the Changing Media Landscape
The 2026 midterms are projected to see nearly $11B in political ad spending. That headline number is remarkable on its own, but what it represents may…
CustomerGauge: The CX Monetization Paradox: Advancing Operations, Stalling on Value Proof
This disparity, highlighted in the NPS Benchmark Report: Decade Edition by CustomerGauge, indicates that while CX practitioners are executing better, they are often failing to prove…
74 Consumer Behavior Statistics for 2026
74 consumer behavior statistics for 2026 on AI shopping, payments, ad trust, brand loyalty, Gen Z, and pricing — compiled from 18 studies and fully sourced.
81 Market Research Statistics for 2026
81 market research statistics for 2026 on AI in research, consumer behavior, advertising, media, and buyer trends — compiled from 20 studies and fully sourced.
The Harris Poll: Reshaping the Weekend: Understanding Gen Z’s Strategic Approach to Connection and Well-being
Gen Z represents a pivotal consumer segment, yet their weekend habits, as illuminated by The Harris Poll’s The Gen Z Weekend Report, diverge significantly from previous…
