YouGov: AI’s Evolving Role in Black Friday and Cyber Monday 2026: A Strategic Imperative for Enterprise CX
According to YouGov’s Black Friday and Cyber Monday 2026 report, U.S. consumers are demonstrating a consistent appetite for BFCM sales, with specific demographic segments leading the…
The Harris Poll: The Strategic Imperative of Adult Play: Capturing the Evolving Consumer Landscape
According to The Harris Poll’s October 2026 “The Rise of Kidulting Report,” this market represents a substantial, yet often underestimated, opportunity for enterprises. Senior marketing and…
Claritas: Decoding Growth: Strategic Imperatives for Engaging the Diverse U.S. Hispanic Market
The 2026 U.S. Hispanic Market Report by Claritas underscores that this is not a monolithic market but a complex, multi-faceted audience whose acculturation levels, language preferences,…
Expert Mode: When Promotion Becomes a Tax, with Dan Ali from Amped Fitness
Every category has a default marketing playbook, and in low-price fitness the default is the offer. Say the number. Say it often. Beat the club down…
TFC: Bridging the Belief Gap: How Live Experiences Drive Trust and Action in an AI-Driven World
In today’s complex marketplace, brand awareness is no longer sufficient. Customers and B2B buyers face a deluge of information, much of it AI-generated, making it increasingly…
TFC: In the Age of AI, People Still Trust People Over Pixels
New research from TFC finds that as AI accelerates, the one thing it cannot replicate is the experience of being there — and reveals how Connection,…
Tubular: Data-Driven Social Video Strategies: What Works for Media Enterprises in 2026
The Tubular Q3 2026 Social Video Benchmarks Report, based on global data from Tubular Labs and Chartbeat, Inc. for the first half of 2026 (1H26), provides…
The Harris Poll: Beyond Expectations: Gen Z’s Evolving Engagement with Faith and Spirituality
The Harris Poll’s “The Gen Z & Religion Report” provides compelling evidence that this generation is actively engaged with faith and spirituality, seeking agency and strong…
