MarTech: The power of customer data across the journey: Acquisition
This article was written by Greg Kihlström for MarTech. Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results…
The Science of Anticipation: Using Data to Predict Customer Needs and Market Moves
You pour resources into campaigns only to see lukewarm results. You stock inventory that gathers dust. You scramble to react to sudden demand spikes—or worse, miss…
Prioritizing data quality over quantity
The non-linear buyer’s journey demands a paradigm shift in marketing strategies. As consumers navigate their purchasing decisions through various touchpoints, brands must prioritize engagement, personalization, and…
CustomerThink: Improving Customer Loyalty Through Data Minimization
This article was written by Greg Kihlström for CustomerThink. Despite living in an era data is heralded as the new currency, a counterintuitive movement is gaining…
Unified customer data enhances customer communication
Effective communication with customers is paramount for businesses aiming to thrive. The ability to understand and engage with customers on a personal level can significantly influence…
Data is the Driver of Personalized Customer Experiences
The ability to deliver personalized customer experiences is not just a competitive advantage; it has become a necessity for brands seeking to thrive. Data—specifically the information…
Finding the right balance between automation and human interaction
The integration of technology into sales processes has become not just advantageous but essential in B2B marketing. As sales cycles lengthen and customer expectations grow, organizations…
Embracing a first-party data strategy
It is important to embrace a first-party data strategy for success in marketing and customer experience. First-party data refers to information collected directly from customers or…
