Latest Customer Data Platform Posts
CustomerThink: Improving Customer Loyalty Through Data Minimization
This article was written by Greg Kihlström for CustomerThink. Despite living in an era data is heralded as the new…
Unified customer data enhances customer communication
Effective communication with customers is paramount for businesses aiming to thrive. The ability to understand and engage with customers on…
Data is the Driver of Personalized Customer Experiences
The ability to deliver personalized customer experiences is not just a competitive advantage; it has become a necessity for brands…
Finding the right balance between automation and human interaction
The integration of technology into sales processes has become not just advantageous but essential in B2B marketing. As sales cycles…
Embracing a first-party data strategy
It is important to embrace a first-party data strategy for success in marketing and customer experience. First-party data refers to…