How to maximize first-party data… now
The impending sunsetting of third-party cookies has forced enterprises to pivot and maximize their use of first-party data in order to enhance customer experiences. With the…
The role of emotion in the customer experience
One key aspect of customer experience that cannot be overlooked is the role of emotion. In a recent podcast episode of the Delighted Customers Podcast, Phil…
Customer success is customer experience success
Customer success is about customer experiences. This statement holds true in the world of business, where companies strive to create positive experiences for their customers in…
Data can form a central hub for collaboration between teams
Data is the key to collaboration in today’s business environment, especially when it comes to marketing and IT teams working together. As discussed in a recent…
Operationalizing AI in sensitive industries
AI adoption in sensitive industries, such as banks and insurance companies, presents a unique set of challenges and opportunities. These organizations deal with highly sensitive customer…
Leverage personalization strategies for growth of CLV
The interview highlights the importance of personalized marketing in the iGaming industry for growth. The industry’s characteristics, such as commoditized products, high velocity of interaction, and…
The data-driven marketing imperative
Data-driven marketing has become a crucial aspect of modern business strategies, the the potential to help companies see a significant return on investment (ROI).
Putting a focus on first-party data
First-party data is key in today’s marketing landscape, especially as third-party data becomes less reliable due to cookie deprecation and other factors.
