Customer Experience

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Leveraging contractors to demonstrate need for a full-time role

December 25, 202496

Within marketing teams, the challenge of maintaining productivity while facing budgetary constraints has become increasingly pronounced. Many organizations are grappling…

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Prioritize more impactfully for customer and business impact

December 24, 2024106

The importance of prioritizing initiatives that enhance both customer experience and business value and performance cannot be overstated. Organizations must…

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Gen Z seeks authentic community engagement

December 23, 202445

In an era where digital communication is ubiquitous, the nuances of how different generations interact and engage within online communities…

#618: Working with AI to create better (not just more) content with Nick Gernert, CEO WordPress VIP

#618: Working with AI to create better (not just more) content with Nick Gernert, CEO WordPress VIP

December 23, 2024188

Today, we’re excited to welcome Nick Gernert, CEO of WordPress VIP, the world’s leading content management system. With extensive experience…

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Implementing customer journey management for brand success

December 22, 202434

Implementing journey management for success is crucial for organizations looking to drive customer satisfaction and achieve business success in today’s…

Adobe Real-Time CDP

Adobe and AWS Partner to Bring Adobe Experience Platform to Brands and Enhance Customer Engagement with Deep Insights

December 21, 20247

At AWS re:Invent, Adobe (Nasdaq:ADBE) announced an expanded partnership with Amazon Web Services (AWS) to make Adobe Experience Platform (AEP)…

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Authentic storytelling drives audience engagement

November 2, 202483

Authentic storytelling is about more than just sharing information; it involves creating a connection with the audience through relatable and…

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The power of stories to influence the decision making process

October 31, 2024100

Stories have always been a powerful tool for influencing decisions. In the podcast interview with Megan Burns, they discuss the…

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Personalized end-to-end retail experience

October 29, 202485

Personalized end-to-end retail experiences are all about creating seamless and personalized interactions with customers throughout their shopping journey. This approach…