Improving prompts for better generative AI outputs
Generative AI technology has revolutionized the way content is created, offering endless possibilities for generating text quickly and efficiently. However, to ensure the best possible outcomes,…
The role of the Chief Product Officer: Evolving, increasingly customer-focused
The role of the Chief Technology Officer (CTO) and Chief Product Officer (CPO) has evolved significantly over the years, particularly in terms of their focus on…
Have You Stolen Someone’s Thunder?
When developing your CX roadmap, your Key Stakeholder Map should go way beyond a list of key stakeholders and their degree of influence. It should include…
Success with data-driven advertising in a first-party data world
Data-driven success in advertising is a key aspect of modern marketing strategies. By utilizing data and analytics, advertisers are able to target their audiences more effectively…
CMO Roundtable Roundup – B2C Edition
It’s a good time to be a consumer marketing leader. Despite crazy-high prices for everything from food to flights, consumer sentiment is strong, and inflation expectations…
Mobile makeover for personalized shopping experiences
One concept that is gaining traction in the retail industry is the idea of a mobile makeover for personalized shopping. This concept revolves around bridging the…
AI is an augmentation, not a replacement
One of the key points discussed in the interview with Deane Barker from Optimizely is the role of AI in marketing. He emphasizes that AI, particularly…
Better decision-making with AI-based predictive analytics
Artificial Intelligence (AI) can enable better decision-making by providing predictive analytics and insights based on real-time data. Traditional data analysis focuses on what has already happened,…
