Category: Ecommerce

We, as marketing leaders, spend fortunes crafting seamless pre-purchase journeys, optimizing every click and impression, only to have the entire relationship tested in the often-clunky, anxiety-inducing…

This article was written by Greg Kihlström for MarTech. Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased.

By 2024, active voice assistants topped 8.4 billion worldwide—yes, that’s more assistants than humans. Voice-driven purchases now account for $3.3 billion in consumer spending, with projections…

We are entering an era where the brand is less defined by its advertising and more by its operational excellence. The consumer, now accustomed to near-instant…

The story isn’t declining foot traffic — it’s the rise of informed, AI-empowered buyers who expect certainty and value in every interaction. This article was written…

For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a high-margin revenue stream for retailers and a direct line to the…

The payments landscape is rapidly evolving, driven by digital transformation and rising customer expectations.  Consumers crave seamless, integrated experiences, and businesses that fail to deliver risk…

Return on investment (ROI) is the lifeblood of any successful business, yet many organizations find themselves grappling with how to accurately measure it, especially regarding their…