Category: Ecommerce

For any enterprise marketing leader, the last few years have felt like a relentless stress test. Economic headwinds, from tariffs to inflation and supply chain snarls,…

This article was written by Greg Kihlström for MarTech. Salesforce data shows where AI agents drove growth, conversion and efficiency during the holidays — and what…

We, as marketing leaders, spend fortunes crafting seamless pre-purchase journeys, optimizing every click and impression, only to have the entire relationship tested in the often-clunky, anxiety-inducing…

This article was written by Greg Kihlström for MarTech. Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased.

By 2024, active voice assistants topped 8.4 billion worldwide—yes, that’s more assistants than humans. Voice-driven purchases now account for $3.3 billion in consumer spending, with projections…

We are entering an era where the brand is less defined by its advertising and more by its operational excellence. The consumer, now accustomed to near-instant…

The story isn’t declining foot traffic — it’s the rise of informed, AI-empowered buyers who expect certainty and value in every interaction. This article was written…

For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a high-margin revenue stream for retailers and a direct line to the…