The importance of aligning marketing teams to business objectives
Aligning goals and educating teams are two critical components of successful marketing efforts. In this article we’ll discuss several key themes emerge that highlight the importance…
Four Questions CX Leaders Need to Ask Themselves
From my experience, any change agent (and that’s what CX leaders are) should have these four questions answered – good, bad, or indifferent, as they prepare…
Alignment between people is key to better customer experience
Organizations need to focus on alignment between people to deliver a great customer experience. In the podcast interview, Abhii Parakh from Prudential mentioned that at the…
Fostering connection for creative potential in teams
Fostering connection for creative potential is essential in today’s fast-paced and ever-changing business world.
Placemaking creates comfortable, inviting spaces
Placemaking is the art of creating spaces that provide a backdrop for life’s experiences, making people feel comfortable and at ease. In the podcast interview with…
Pay transparency builds employee trust
Pay transparency is a critical component of building trust within an organization. When employees feel that they are being treated fairly and equitably in terms of…
The harsh truth about the ROI of CX that nobody talks about
You need to translate enablers into outcomes in financial terms that clarify how the investment (time, money, or resources) will provide a return like revenue growth,…
Customer centric culture starts at the top
Customer centric culture starts at the top. This is a phrase that we often hear in the business world, but what does it really mean? I
