MarTech: The strategic rise of the marketing analyst in the age of AI
This article was written by Greg Kihlström for MarTech. Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization…
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices, channels, and even physical locations, determining which strategies truly drive conversions…
Enhancing brand awareness with out-of-home advertising
The quest for effective brand awareness strategies remains paramount for businesses seeking to capture consumer attention and drive engagement. Among the myriad of advertising channels available…
CustomerThink: Elevating the Customer Experience with a Continuous Improvement Approach
Continuous improvement in customer experience (CX) is paramount for organizations aiming to maintain their edge when competition is fiercer than ever. With consumers having unprecedented access…
Email Personalization is Constantly Evolving
Email remains a cornerstone communication tool, despite its long-standing presence as a legacy channel. However, one of the most intriguing aspects of email marketing is its…
Feedback fatigue hinders customer engagement
In an era where customer experience is paramount for business success, the decline in customer feedback has emerged as a pressing concern. This phenomenon, often referred…
#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—whether those customers actually return? What…
Test and learn from others
Improving conversion rates is not merely a desirable goal; it is a necessity. As businesses strive to capture the attention of their target audiences, the need…
