Latest Marketing Measurement Posts
The impact of AI on customer research
One of the key ways that businesses are transforming customer research is through the use of artificial intelligence (AI). AI…
Marketing in the attention economy
The evolution of attention in marketing has been a fascinating journey, shaped by the ever-changing landscape of technology, consumer behavior,…
Unlocking data insights with AI-based tools
Artificial Intelligence (AI) has revolutionized the way businesses leverage data to gain insights and make informed decisions. In the podcast…
Benefits of involving customers in the research process
Customer involvement in research processes is crucial for businesses looking to stay competitive and meet the needs of their target…
Optimizing ROI with predictive real-time marketing approaches
Predictive real-time marketing is a cutting-edge approach that leverages data, analytics, and technology to optimize return on investment (ROI) for…