House of the Customer by Greg Kihlström

Latest Marketing Measurement Posts

CustomerThink: Mapping Measurement of Customer Lifetime Value to Financial Performance

May 5, 20242 min read

This article was written for CustomerThink by Greg Kihlström. Read the full article here. The strategic management of Customer Lifetime…

On the importance of customer lifetime value

May 5, 20243 min read

Importance of customer lifetime value. Customer lifetime value (CLV) is a crucial metric for businesses to understand and prioritize. It…

Personalization enhances marketing effectiveness

May 5, 20243 min read

Personalization enhances marketing effectiveness by creating a more personalized and tailored experience for customers. This is especially important in the…

Data from phone conversations helps identify high-quality leads

May 5, 20243 min read

This article was based on the interview with Ryan Johnson of CallRail by Greg Kihlström, MarTech keynote speaker for The…

A focus on customer loyalty is essential for retail success

Mar 27, 20243 min read

This article was based on the interview with Sarah Jarvis from Eagle Eye Solutions by Greg Kihlström, MarTech keynote speaker…