House of the Customer by Greg Kihlström

Latest Marketing Measurement Posts

Improving Conversions Through Data Insights

Jan 30, 20255 min read

The quest for improved conversion rates has become a paramount goal for businesses. The ability to convert website visitors into…

Small changes that yield big results

Jan 29, 20254 min read

In marketing, the pursuit of significant wins can sometimes overshadow the potential impact of small adjustments. The recent episode of…

Transforming market research dynamics with AI

Jan 24, 20255 min read

With data driving more decision-making, the landscape of market research is undergoing a transformative shift, largely fueled by advancements in…

Data literacy enhances marketing effectiveness

Jan 15, 20254 min read

The ability to understand and leverage data is no longer optional; it is essential. As the podcast transcript reveals, data…

Declining customer feedback a growing concern for businesses

Jan 4, 20254 min read

Understanding customer sentiment is more crucial than ever for businesses striving to enhance their customer experience (CX). However, recent findings…

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