Latest Marketing Measurement Posts
A focus on customer loyalty is essential for retail success
This article was based on the interview with Sarah Jarvis from Eagle Eye Solutions by Greg Kihlström, MarTech keynote speaker…
Adopting a continuous improvement mindset for the customer journey
This article was based on the interview with Stacy Sherman of Doing CX Right by Greg Kihlström, AI & Marketing…
Optimize for customer relationships, not clicks
This article was based on the interview with Neil Hoyne of Google by Greg Kihlström, MarTech keynote speaker for The…
A privacy-first approach to healthcare marketing
This article was based on the interview with Ray Mina of Freshpaint by Greg Kihlström for The Agile Brand with…
Experimentation drives high impact growth
This article was based on the interview with Collin Crowell of Kameleeon and James McCormick by Greg Kihlström, MarTech keynote…