Category: Articles

In this first article in the series, I will explore the first North Star goal — providing a one-to-one, omnichannel personalized experience.

In today’s digital world, data is king. As marketers, we are constantly looking for ways to harness the power of data in order to better understand our customers and target …

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to listen? Click play on the video below …

I have identified four core principles that I call our North Star goals. They may not be immediately achievable for even a sophisticated company, but all brands should strive to reach them.

  This article was originally written by Greg Kihlström and posted on Martech.org. Read the full article. This is the first of a three part series on the ROI of …

This can affect many things adversely, both inside and outside the company, including employee engagement, which is critical to your long-term success.

  This article was written by Greg Kihlström for Forbes Agency Council. You can read the original here. If your organization is like most these days, there is at least …

This article was written by Chris Wood for MarTech, based on a presentation by Greg Kihlström at the recent MarTech conference. Read the full article here.One of the benefits of a customer journey orchestration (CJO) platform is improved alignment among business units. In order for this to work, teams…

  This article was originally published on CMSWire. Read the full article here. Are you ready to take the CDP journey? The Customer Data Platform category includes a lot of …

  This article was originally written by Greg Kihlström for Forbes. View the original article here. Customers increasingly appreciate personalized experiences and are growing to expect them across all of …