Category: Articles

Media automation allows marketers to spend less time on manual and tedious marketing processes, freeing up more time to focus on capturing consumer attention.

Conversational strategy utilizing conversational marketing platforms can drive better customer engagement.

The advent of generative AI tools has revolutionized the way organizations approach marketing, design, and writing work.

This article was written by Greg Kihlström for MarketingProfs. Read the full article here. Most marketing leaders would agree that providing a more personalized customer experience has the potential to drive more purchases, stronger loyalty, and greater customer lifetime value (CLV). But what is the cost of providing those…

Customer lifetime value (CLV) should not be solely focused on extracting value from customers. It should consider the benefits and value delivered to customers.

This article was written by Greg Kihlström for Fast Company. The website redesign: It is an all-consuming, oft-repeated, difficult-to-measure process that seems to be a requirement for any brand wanting to stay on top of their customer expectations and competitive pressures.

Agile marketing is growing in popularity in the enterprise. This is evident from the statistics mentioned in the Agile Marketing Alliance’s State of Agile Marketing 2023 Report

Written by Greg Kihlström for Forbes Agency Council. There comes a time in a website’s life when it needs to be improved. You might start hearing anecdotes that your sales team stops sending anyone there because it is “out of date” or your SEO traffic is tanking because your…

Centralized management of marketing campaigns and content improves measurement in marketing campaigns.

Optimizing customer experience is table stakes these days, as we all know. Doing so consistently, and in a way that balance organizational strategy with competitive pressures, and customer expectations in a consistently improving way can be a challenge, however.