Key differences between Marketing Operations and a PMO
This article will explore the key differences between these two disciplines in order to help organizations determine which approach best meets their needs
Fast Company: Meaningful uses of artificial intelligence for marketers
The following was written for Fast Company Executive Board by Greg Kihlström. You can read the original article here. Artificial intelligence has applications for marketers and others within the …
The Enterprisers Project: ChatGPT and beyond: AI and the customer experience
This article was written by Greg Kihlström for The Enterprisers Project. You can read the full article here. Artificial intelligence (AI) is already transforming the way businesses operate and …
MarTech: North Star goals for category leaders: Agile, customer-centric culture
This article tackles what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal.
How to Use a Data-Driven Marketing Operations Strategy to Achieve Maximum Results for Your Business
It is essential for CMOs to be able to understand how to use data and insights to drive their marketing operations strategies in order to achieve the results and efficiency …
CMSWire: The AI Adoption Mindset: Augmentation and Collaboration
This article was written by Greg Kihlström for CMSWire. Read the original article here. Working in the marketing technology space for over a couple decades now, I’ve heard a …
Forbes: Strategic Evaluation Of Your MarTech Stack
Choosing the best approach and platforms to be part of your martech stack, then, is no simple task. With so many options available, it can be difficult to determine which tools are essential and which ones can be avoided.
Quality Digest: Balancing Customer Insights With the Bottom Line
The following was written by Greg Kihlström for Quality Digest. Read the original article here. Customer loyalty and lifetime value are highly prized in today’s competitive environment. Smart businesses …
YFS: Here’s How World-Class Brands Deliver Lasting CX Results
The following was written by Greg Kihlström for YFS Magazine. Read the article in its entirety here. Greg Kihlstrom, Principal & Chief Strategist at GK5A, reveals how to build …
Martechvibe: Achieving Maximum ROI From Personalised Customer Experiences
This article was originally written by Greg Kihlström for Martechvibe. You can view the original article here. Personalisation has become an increasingly important part of modern marketing strategies, especially …
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