Category: Articles

  This article was originally written by Greg Kihlström for SmallBizClub. Read the original article here. A fantastic customer experience is the key to a customer-first, employee-driven business transformation. When …

In today’s fast-moving world of competition for customers, marketing operations (Marketing Ops) have become essential for businesses looking to be successful. It combines analytical and creative approaches to enable efficient, …

This article discusses why brands must adopt a customer lifetime value model as one of their primary organizational KPIs and the importance of creating long-term, loyal customers over continual customer churn from dissatisfied customers.

The primary goal of the PMO is to ensure that project objectives are met on time and within budget. It helps teams coordinate and collaborate on projects, define roles and …

  This article was originally written by Greg Kihlström for MarTech. Read the original article here. Having an effective first-party data strategy means you can balance two sets of customer …

  This article was originally written by Greg Kihlström for CustomerThink. Read the original article here. Delivering a great customer experience is essential for any business. In today’s competitive landscape, …

A Project Management Office (PMO) is an organizational entity established to provide support and guidance to project teams. They are responsible for setting standards, managing resources, tracking progress, and providing …

  This article was originally written by Greg Kihlström for Forbes Agency Council. Read the original article here. Customers reward brands that demonstrate they know and understand their needs. While …

In this first article in the series, I will explore the first North Star goal — providing a one-to-one, omnichannel personalized experience.

In today’s digital world, data is king. As marketers, we are constantly looking for ways to harness the power of data in order to better understand our customers and target …