Confident Nonsense: When You Have a Strategy But Not a Plan for AI Adoption
What if your AI system is working exactly as designed… and still making your business worse? If you can’t clearly measure AI performance, you can’t confidently…
Expert Mode: The AI Accountability Gap and the Future of Brand Trust
Across the enterprise, marketing leaders are under immense pressure to deploy AI, automate processes, and unlock the efficiencies promised by an agentic workforce. We are moving…
Expert Mode: Beyond the Buzz: Deconstructing Super Bowl Ad Effectiveness
When a 30-second spot carries a price tag of eight million dollars before a single celebrity is hired or camera rolls, the only metric that truly…
AI Is Now Explaining Your Customer Experience
Customers might browse a website, read support articles, ask a chatbot or contact a service team directly. Sometimes they’d watch YouTube videos, check Reddit threads, ask…
Cyware Introduces Agentic AI Fabric to Enable Threat Intelligence-Driven Workflows Across the Security Ecosystem
New Analyst Agent Hub and agent catalog introduce a collaborative Agentic workforce to help security teams investigate threats, generate detections and coordinate response
CustomerThink: There Is A Customer Experience Proof Gap… Here’s What To Do About It
This article was written for CustomerThink by Greg Kihlström. The Medallia 2026 State of Customer Experience Report reveals a disconnect between how brands perceive the quality…
Agentic AI in Sales: Where Automation Helps, and Where It Hurts
Agentic AI promises autonomous lead research, scoring, and outreach, but experts caution that human oversight and measurable KPIs are critical to avoid compliance risks and brand damage.
AI readiness is no longer about having the right tools. CMO Futurist | March 15, 2026
The AI conversation in marketing has officially moved past “should we use it?” to “who owns it, and is our data good enough to make it…
