Category: Articles

The mandate to innovate, to integrate AI, to move faster, is no longer a gentle suggestion from the boardroom; it’s a roar. Every conference, every webinar, every vendor pitch is a fresh reminder that if you’re not sprinting, you’re already behind. This has created a frantic scramble to deploy…

The Findem x CMO Huddles CMO Tenure Study 2026 serves as a critical call to action for executive leadership. The observed compression in CMO tenure signals not merely individual performance issues but systemic challenges in how companies define, support, and integrate their marketing leadership.

Data from Infobip’s recent survey reveals critical shifts in shopper expectations and messaging channel performance, providing a roadmap for enterprise preparedness.

New research across nine markets finds 63% of consumers have used AI when shopping, while only 19% plan to wait until Black Friday week to begin their holiday shopping

How Körber folded 40+ brands into one, then launched Infios on its own, and the one question it uses to decide when a master brand helps.

As marketing leaders, we are the designated champions of the customer. We craft the brand promise, articulate the value proposition, and design the journeys we hope our customers will follow. We invest heavily in technology and talent to deliver seamless, personalized interactions. Yet, we are all too aware of…

The concept of Supply Path Optimization (SPO) has become so ingrained in our strategic lexicon that questioning it feels like heresy. The logic is seductively simple: a more direct route from advertiser to publisher must be more efficient, transparent, and cost-effective.

The directive from the C-suite is unambiguous: implement AI across the enterprise. For CMOs and enterprise marketing leaders, this is less a suggestion and more a mandate, a clear signal that the future of customer engagement is inextricably linked with intelligent automation.

Today’s automated systems are wired directly into your business. They touch ticketing queues, the CRM, internal knowledge base, and the workflow automations in between. And they’re being given access to highly sensitive data.

40 digital transformation statistics for 2026 on agentic AI, automation, AEO/GEO, martech, and digital experience — compiled from 9 studies and fully sourced.