Category: Articles

The Brand Visibility for Agentic Commerce framework scores a brand’s data surface — what an agent can resolve, compare, and trust — and the implicit assumption is that the agent is a fixed quantity the data is measured against. The evidence says the agent is a variable too. A…

156 AI and technology statistics for 2026 on adoption, agentic AI, ROI, governance, and the workforce — compiled from recent studies and fully sourced.

Agentic AI has created incredible excitement and potential since its emergence in early 2024. However, the vast majority of deployments have failed to provide tangible benefits, and all implementations have focused on either a function or a business unit, with no publicly known examples of enterprise-wide adoption. 

A customer map is how a CMO sees that unevenness before committing the budget to it. Mapping software can help improve the process.

If a rival can buy the exact same AI you just rolled out, what’s actually left to compete on? Rachel Orston has a blunt answer. “Anyone can buy the technology,” she says. “What they can’t buy is the human relationship, and that’s where trust, connection, and retention are won…

AI Usage in America: A Generational Divide, a recent study by Shift, based on a February 2026 survey of 1,448 adults, reveals a pronounced generational divide in AI adoption, usage patterns, and comfort levels. This presents both opportunities and challenges for senior marketing and customer experience (CX) leaders, requiring…

Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a new persona—the AI agent—that demands its own unique approach, its own content strategy, and its own definition of value.

What’s left to set a brand apart once every competitor is running the same models, drafting with the same tools, and promising customers the same speed?

Why B2B Fulfillment Matters for Modern Brands, a research report by Radial explores the critical role of B2B fulfillment in supporting omnichannel strategies, detailing key challenges, critical performance indicators, and the strategic importance of robust logistics partnerships.

State of Pets, a July 2026 study by The Harris Poll reveals that this shift is influencing consumer priorities, financial decisions, and expectations of businesses and public policy. For senior marketing and CX leaders, understanding these dynamics is critical for developing relevant products, services, and engagement strategies that resonate…