Category: Articles

Genpact’s Autonomy requires trust in AI: Four leadership decisions that determine whether AI scales report explores how the promise of agentic AI—systems capable of autonomous action and decision-making—represents the next frontier in enterprise transformation.

As detailed in the HireVue 2026 Global AI in Hiring Report, organizations worldwide are grappling with a new reality where AI influences every stage of the hiring lifecycle. This shift demands a strategic focus on trust, transparency, and accountability, moving beyond mere adoption to leveraging AI as a responsible,…

A recent study by Expedia Group Advertising reveals that travelers are a uniquely valuable consumer segment, consistently making significant non-travel purchases before, during, and after their trips. This behavior presents …

Wonderful’s enterprise-grade AI agents will further leverage Deepdub’s proprietary eTTS™ technology as part of its voice stack to deliver natural, emotionally-nuanced voice experiences across global markets

In the time it takes to field a traditional study, a new competitor could emerge, a cultural trend could fizzle, or the entire market sentiment could shift on a dime. This “speed to insights” bottleneck isn’t just an operational headache; it’s a strategic liability. The cost of waiting is…

The foundational work—the unsexy, meticulous, and absolutely essential task of getting your data house in order—is what separates a successful AI strategy from a catastrophic one. As leaders, we understand that technology is a means to an end, not the end itself. The goal is to build stronger, more…

This brings us to a counter-intuitive but increasingly vital strategic pivot: the most effective customer experience might be the one the customer doesn’t remember at all. This isn’t about being unremarkable; it’s about being so seamlessly effective that the interaction becomes an invisible, frictionless extension of the customer’s intent.

In November 2024, Jaguar embarked on a significant rebrand, signaling a strategic shift towards all-electric, ultra-luxury vehicles aimed at a younger, affluent demographic. This move represented an intentional pivot, acknowledging a potential alienation of its traditional customer base. An analysis of proprietary brand intelligence data from BERA.ai offers a…

The rapid evolution of generative artificial intelligence (AI) is redefining content creation and reshaping audience perceptions of authenticity and credibility. For senior marketing and CX leaders, this technological shift presents …

What if the most powerful play in our book wasn’t a new piece of marketing technology, but a renewed commitment to the oldest form of marketing—understanding and honoring the individual story?