CustomerThink: There Is A Customer Experience Proof Gap… Here’s What To Do About It
This article was written for CustomerThink by Greg Kihlström. The Medallia 2026 State of Customer Experience Report reveals a disconnect between how brands perceive the quality…
Agentic AI in Sales: Where Automation Helps, and Where It Hurts
Agentic AI promises autonomous lead research, scoring, and outreach, but experts caution that human oversight and measurable KPIs are critical to avoid compliance risks and brand damage.
AI readiness is no longer about having the right tools. CMO Futurist | March 15, 2026
The AI conversation in marketing has officially moved past “should we use it?” to “who owns it, and is our data good enough to make it…
Yesterday’s MarTech News | March 14, 2026
The practical decisions CMOs need to make are not about which AI tools to buy. They are about whether their organizations have the process discipline, data…
The Employee Experience Nobody’s Measuring: What Happens When You Remove the Worst Parts of Someone’s Job
Only 32% of U.S. employees are actively engaged at work right now. That number has been falling for five years straight. Companies are spending more than…
Expert Mode: Beyond Deflection – The Rise of Action-Oriented AI in Customer Engagement
While the pursuit of natural language understanding was a necessary step, it often overshadowed a more critical goal: utility. The real measure of success isn’t whether…
Synthesize to Optimize: Inverting the Marketing Funnel From Reactive Optimization to Proactive Simulation
After decades of “spend-to-learn” advertising, are you still paying for consumer insights that AI can generate for free, before a single dollar of media spend?
CMSWire: How to Govern Creation Sprawl Without Blocking Marketing AI Innovation
In short, “creation sprawl” refers to the AI-driven proliferation of small tools and automations across marketing that outpaces oversight, leading to inconsistency, risk and rework. Let’s…
