Category: Articles

This article was written for MarTech by Greg Kihlström. We’re experiencing a conflict between the economic pressure to produce quick and cheap research results and the scientific demand for rigor. Hundreds, if not thousands, of lifelike personas can be generated within minutes by vendors promising strong results. But these…

This article was written by Greg Kihlström for CMSWire. In economically uncertain times, it would seem safe to assume the best way to win over customers hinges on this uncertainty. Yet, relying on price as a primary market differentiator is growing increasingly unsustainable for CPG brands. This is no…

We find ourselves in a peculiar moment. As marketing leaders, we’re bombarded with a singular, deafening message: adopt artificial intelligence (AI) or prepare for obsolescence. The exhibit halls of every conference are a sea of logos promising to revolutionize our work with artificial intelligence. The pressure is immense, and…

While organizations are quickly deploying AI features to capitalize on efficiency gains, a widening “quality gap” is emerging between the pace of AI development and the capacity to rigorously test it. This gap directly leads to costly rollbacks and diminished user value, as highlighted in the The State of…

According to the Cloudera Data Readiness Index 2026, a survey of over 1,200 IT leaders, 79% of data-backed initiatives are hindered because organizations cannot access 100% of the data needed across environments (Cloudera, 2026). This article examines the critical components of data readiness, identifies common roadblocks, and outlines strategies…

Have you ever shipped an AI capability that looked great on launch day, then quietly started making your customer experience worse, one “personalized” suggestion at a time? This is the part of the AI story that rarely shows up in vendor demos. A model can be well-designed, thoroughly tested,…

The WebOps platform for WordPress and Drupal now runs Next.js, reducing multi-vendor complexity by unifying IT, developers, and marketers around a single system designed to build and run the web at scale.

The Validity 2026 Email Deliverability Benchmark Report provides a comprehensive analysis of global inbox and spam placement rates, offering critical insights into performance during 2025 and actionable strategies for 2026. This report, based on trillions of data points from Validity’s exclusive data network, underscores that email deliverability is no…

A recent study, the State of AI in Marketing Report 2026 by Callan Consulting, reveals that AI is now deeply embedded within marketing organizations, driving significant productivity gains and reshaping strategic priorities. This shift necessitates that senior marketing and CX leaders refine their governance frameworks, measurement strategies, and talent…

The 2026 AI Commerce Readiness Index by Aidō Lighthouse, which analyzed over 345 retailers across ten industry categories, used a proprietary D/U/T Framework—Discoverability, Understandability, and Transactability—to assess site readiness. The findings underscore an urgent need for senior marketing and CX leaders to re-evaluate their digital infrastructure to prepare for…