Category: News

The throughline this week is the widening gap between AI ambition and AI reality—and the unglamorous discipline it takes to close it. Every conversation circles the same uncomfortable truth: adoption is high, but predictable returns are rare, and the difference comes down to process, governance, data, and how you…

As Signal Loss accelerates across the consumer journey, DISQO helps advertisers close a growing measurement gap across LLM-driven discovery 

Why We’re Giving Artists, Labels, Platforms, and AI Developers a Common Standard for AI Rights Management

New all-in-one platform combines AI-driven search, personalization, merchandising, product feed management, and AI assistants to help brands connect the right shoppers to the right products across every channel

The integration turns third-party attribution insights into real-time, automated campaign optimization, closing the gap between data visibility and execution

After establishing itself in the UK, US and Canada, the independent browser and search engine moves to boost European presence

Building on collaboration at NRF 2026, BlueZoo demonstrates how Google’s latest AI technologies can improve the sales performance of in-store video advertising.

New subscription embeds each company’s business and customer context into more than 15 purpose-built agents and makes that intelligence available through ChurnZero and standalone AI assistants

This article was written by Greg Kihlström for CMSWire. By now, we’ve all seen the demo where an agent takes a one-line brief and hands back a finished campaign in matter of minutes. It is impactful the first time you see it, but upon more reflection it leaves a…

This week’s research, insights, and news provide a consistent signal from the analyst desks: the limiting factor on AI value is organizational, and the vendor market is reorganizing to sell against that limit. Forrester argues that agentic AI inherits and amplifies the flaws of the operating model it runs…