Category: News

From Greg Kihlström on the Martech Fururist blog. A survey of enterprise deployments finds that identity is the control organizations are least likely to have put in place. Perimeter research finds the same requirement outside the firewall, where an agent reaching your site may belong to a customer, a…

Yesterday’s martech news, July 20, 2026: 5W finds OpenAI takes 24.6% of AI citations, CTM adds OpenAI Ads attribution, and Infobip pushes conversational retail.

Six AI specialists proactively handle payroll, compliance, scheduling, and HR work for restaurants, hotels, dealerships, and other real-world businesses, inside Netchex and inside ChatGPT & Claude

Marketing agents are moving from recommending a decision to executing it, on budgets, targeting, and messaging, often before any human reviews the choice. The ceiling on how much of that work an organization can hand over is no longer set by model capability. It is set by two things…

Yesterday’s martech news, July 17, 2026: Tec-Do launched Navos 2.0 at WAIC, a multi-agent marketing system that plans and executes across office tools.

July 16 martech news: GenOptima launches RaaS GEO, Onclusive and Cyabra flag synthetic narratives, Brunner buys AdSkate, Altudo speeds Sitecore delivery.

Acquisition strengthens Brunner’s leadership in data-driven marketing by adding advanced creative intelligence and AI analytics technology

This week’s marketing, AI, and CX podcast digest: Criteo’s Todd Parsons on channel silos, HubSpot’s Kipp Bodnar on AEO and AI search, CPK’s Rick Rosenfield on brand culture, Crunchbase’s Ann Davis on AI ROI, and Docket’s Arjun Pillai on conversational AI agents.

Study finds that while 47% of 18-24 year olds now use AI tools first for search, 34% say AI is already “far too dominant” and 67% worry about its environmental costs

Five major press releases dropped on July 15, 2026 from Sprinklr, PwC/OpenAI, Tenon/ServiceNow, Digital Commerce 360/ReFiBuy, and Digital.Marketing, and each one, in its own way, assumes that your organization has clean, connected, governed data and a workforce ready to supervise autonomous systems. Most marketing organizations are not there yet.