Category: News

Adrian Leow at Gartner named the gap this week: agents perceive information efficiently and fall short on contextualized decisions. Four sources supply the job description for the humans standing on the other side of that line.

ResearchAndMarkets puts AI martech at $74.3B by 2031. Box opens Box content inside ChatGPT, Dolby ships Sports Intelligence. Martech news, Sept 11, 2026.

Amazon DSP and Adform open ChatGPT ad buying, the IAB lifts 2026 US ad growth to 12.3%, Google ships Data Strength Uplift. Martech news, Sept 10, 2026.

First AI-video technology platform specializing in contextual commerce to achieve this certification

Forrester, HBR, and Marketing Week converged inside five days on the constraint behind every AI routing decision: the manager layer making the call came up through channels. Selection is a judgment act.

92% of U.S. organizations expect AI budgets to increase as data, integration, and governance demands put new pressure on IT teams

Klaviyo opens 260+ MCP tools and 490+ APIs to outside agents, WRITER ships Enterprise Brain, M11 Labs finds 47% claim gap. Martech news, Sept 9, 2026.

XR finds nearly half of US brand and agency advertisers use AI daily 

According to Clearco’s new report, brands are moving in rapidly shifting directions as tariffs, AI, and omnichannel expansion make financial agility increasingly important to ecommerce growth 

Qualtrics XM Data & AI Platform Built On The World’s Largest AI Dataset For Human Experiential Context