Category: News

Research sheds light on factors that can compromise attribution, lift, and ROI measurement, and points to the importance of data collaboration in building a clearer view of performance

The launch, built on the universal checkout MCP server Shoppable released earlier this year, makes it the first commerce infrastructure provider to offer multi-retailer product discovery and cart-building through the ChatGPT Plugin Directory, reaching the platform’s 900 million weekly active users.

AI Site, AI Store and AI Front Desk Agent Additions help entrepreneurs build, grow and run their businesses without needing technical expertise

Created with TBWAChiatDay LA, the national campaign shows how small businesses go from prompt to progress: turning a prompt into marketing that runs everywhere, automatically, backed by the AI tools now live across the platform

Yesterday’s announcements collectively tell a story that vendor headlines consistently obscure: AI adoption in marketing is near-universal, but meaningful revenue impact remains the privilege of a disciplined minority.

New benchmark demonstrates enterprises can generate high-quality AI research locally, reducing the reliance on expensive cloud-based models while maintaining quality and keeping sensitive data in-house

Airship stands behind results with new guarantee offer*; also launches a commissioned study quantifying how a composite organization moved past vanity metrics to drive $7.3M in value

Tuesday’s announcements tell a story that vendor headlines obscure: AI adoption is near-universal, but revenue impact remains the privilege of a disciplined minority. HCLTech’s new global study of 500 enterprise decision-makers found that while 90% of organizations report GenAI and Agentic AI are transforming workflows, only 18% say AI…

Company report finds AI-generated resume content is now mainstream, creating growing challenges for employers trying to identify authentic candidates at scale. 

Second annual State of Digital Trust report finds American consumers acting on privacy concerns faster than regulators — and putting the burden of trust squarely on brands