Category: News

First-of-its-kind study, based on a survey of US consumers, reveals untapped potential for loyalty programs to increase member spend and diversify rewards with car rentals

The solutions will be integrated into the CivicPlus Recreation Management software (formerly CivicRec) to support its local government parks and recreation customers’ business operations and financial wellness strategies.

Vieu’s AI-powered Sales Graph challenges traditional social networks and CRM systems to fast-track enterprise sales pursuits. The Vieu Graph platform indexes billions of relationships and industry-specific data sets to reveal deep social connections and account intelligence that helps build trust with the customer from the first touchpoint. 

Treasure Data recently announced the availability of Treasure Data Live Connect for the Snowflake AI Data Cloud. This new integration will enable organizations to securely and efficiently access, leverage, and enrich data between Treasure Data’s CDP and the Snowflake platform. Through this integration data teams can reduce operational overhead,…

The Agile Brand with Greg Kihlström, a top-ranked enterprise marketing podcast, has been named a finalist in the Creativity and Marketing category for the 2024 Signal Awards for Podcast Excellence. Now in its 6th year with nearly 600 episodes and millions of downloads, the podcast continues to provide valuable…

The stakes have never been higher for enterprise organizations to take decisive action. Yet, to prioritize our actions, we need a reasonable way to predict their outcomes. This means that business leaders need better ways to understand their potential choices, including more actionable data, better predictive models, and feedback…

 Optimizely, the leading digital experience platform (DXP) provider and world’s largest experimentation platform, announced today it has signed a definitive agreement to acquire the leading warehouse native analytics platform NetSpring.

Braze unveiled new product innovations designed to help marketers craft and optimize one-to-one personalized experiences at its annual customer conference, Forge 2024.

Kula launches its brand-new platform: an AI-powered one-stop-shop for recruiters that solves a whole host of problems, from sourcing, to applicant tracking and screening, analytics, and more. 

WordPress VIP recently unveiled new research which reveals a disconnect between US consumer preferences and actual behavior regarding content and news consumption. While most respondents (42%) state they would prefer to consume content from trusted websites, in reality, nearly half (46%) get their news from social media outlets.