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New Report from Genesys Highlights Millennials’ Influence on Global Customer and Employee Trends

Jul 17, 2024

Genesys® announced the release of a new research report, “Generational dynamics and the experience economy.” The report delves into the intricate dynamics of four distinct generations — Generation Z, millennials, Generation X and boomers — to help businesses understand the evolving preferences and needs of today’s consumers and workforce.

black and gray digital device

Undelivered Emails Cost U.S. Companies $164 Million Every Day

Jul 15, 2024

According to recent research from Mailtrap, U.S. businesses lose a daily average of over 164 million dollars to undelivered emails.

Optimizely logo

Research from Optimizely shows growing importance of personalization, growing gaps between leaders and laggards

Jul 11, 2024

A recent survey by Optimizely, conducted in collaboration with Wakefield Research, highlights the increasing importance of personalization in digital marketing strategies. According to the report, 86% of digital leaders recognize the critical need for advanced personalization, yet only 40% have fully implemented such strategies.

four white sale boards

New Report from Xactly finds that 4 in 5 sales and finance leaders have missed a quarterly sales forecast in the past year

Jul 10, 2024

The overarching theme across leaders is that, in the realm of sales forecasting, collaboration stands as a cornerstone of success as nearly all (97%) leaders surveyed say Sales and Finance teams need to work better together. And by adopting a unified approach, businesses can hit their forecasting targets.

three white and black scrabble tiles on brown wooden surface

New Report on B2B SEO and the Impact of AI on Organic Search

Jul 5, 2024

The “B2B SEO and the Impact of AI on Organic Search: Balancing Innovation and Fundamentals in the Age of AI” report has been added to ResearchAndMarkets.com’s offering.

Forrester CX Summit

3 Takeaways from Forrester CX Summit

Jun 24, 2024

For those able to make it to Nashville for the 2024 Forrester CX Summit North America, there was a lot to see, hear, and experience. The theme, centered around AI augmentation (rather than replacement) of human teams was woven throughout multiple days and sessions.

Elizabeth Robillard, eTail Boston and Palm Springs Portfolio Director

eTail Expands U.S. Production Team to Support Next Phase of Growth

Jun 14, 2024

Worldwide Business Research (WBR), the company that produces eTail events worldwide, announced it has expanded its U.S. production team to support the next growth phase for eTail Palm Springs and eTail Boston. Kristin Schoenstein and Elizabeth Robillard have been promoted, deepening their year-round focus on the flagship eTail events. In…

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Pega Transforms Corporate Learning with Pega GenAI Socrates 

Jun 12, 2024

Pega a leading enterprise AI decisioning and workflow automation platform provider, today at PegaWorld® iNspire launched Pega GenAI Socrates™– a first-of-its-kind generative AI tutor that dynamically teaches core Pega skills to clients and partners.

Pega Enhances the Power of Pega GenAI Blueprint to Accelerate Transformational App Design 

Pega Enhances the Power of Pega GenAI Blueprint to Accelerate Transformational App Design 

Jun 11, 2024

Pega a leading enterprise AI decisioning and workflow automation platform provider, today at PegaWorld® iNspire introduced a powerful set of new enhancements and an improved user interface for Pega GenAI Blueprint™

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Study suggests enterprises embracing a fuller set of AI tools to increase productivity and drive transformation 

Jun 10, 2024

The rapid rise of creative ‘right-brain’ generative AI has opened the door to greater adoption of the more analytical ‘left-brain’ AI decisioning solutions by global businesses, according to new research from Pega a leading enterprise AI decisioning and workflow automation platform provider.

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