Category: News

TrueDialog, a leading provider of enterprise-grade SMS text messaging solutions, introduces TrueDelivery, a groundbreaking SMS deliverability alerting tool that uses AI and machine learning (ML) to increase the success rate of vendor’s SMS campaigns and ensure messages do not get erroneously flagged by carriers’ spam filters. Initial results with…

The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace by Chad Solomonson and Greg Kihlström explores why creating a technology infrastructure of freely interchangeable components provides organizations with more robust and reliable applications that both internal teams and end customers can benefit from. 

OneStream Software, a enterprise Finance management platform that modernizes the Office of the CFO by unifying core finance and operational functions, today announced at OneStream Splash three purpose-built AI solutions.

Xactly, a global leader in intelligent revenue solutions, today announced two new-to-market solutions. Unveiled at Xactly Upside, the premier revenue performance management conference, customers now have one holistic revenue lifecycle solution with the introduction of Xactly Plan Design and can unlock native Salesforce experiences with Xactly for CRM.

Today at the Xperience 2024 event Genesys® unveiled multiple innovations to accelerate the impact of AI, empowering organizations to scale end-to-end personalization, elevate employee performance and drive continuous optimization.

Xactly, a global leader in intelligent revenue solutions, today announced that Sam Zayed is joining the company as Chief Revenue Officer (CRO). Zayed will lead Xactly’s global efforts to increase profitability and enhance operating efficiency for the world’s top sales and revenue organizations.

Omnichannel brands using Prescient AI to maximize revenue generated by paid media can now measure Amazon performance alongside the rest of their sales and marketing channels. Merchants can connect Amazon to the Prescient AI platform in minutes to reveal how advertising campaigns, both on and off the Amazon platform, contribute to sales in the…

ServiceNow and Genesys announced a strategic partnership to elevate customer and employee experiences. The two companies plan to integrate the Genesys CloudTM platform with ServiceNow Customer Service Management (CSM) to deliver a turnkey, AI-powered solution for organizations worldwide called Unified Experience from Genesys and ServiceNow.

In this second edition of this best-selling installment in the series, Customer Data Platforms are explored and demystified, with over 50 additional pages of new content and insights, plus a guide to some of the leading platforms in the space. The Agile Brand Guide: Customer Data Platforms 2024 Edition…

A study released by R.R. Donnelley & Sons Company (RRD) reveals that 91% of marketers with print marketing programs are embracing strategic integration of print and digital channels in 2024. Of those, 51% describe their print and digital marketing channels as “closely integrated and tightly coordinated.” The report shows…