Category: News

Mondelez, a global leader in the snack industry, has achieved groundbreaking success with an innovative Connected TV (CTV) campaign, conceptualized and executed by Kargo in partnership with SmartCommerce’s advanced commerce tools and Attain’s powerful measurement capabilities. By leveraging cutting-edge commerce integration and precision measurement, the campaign delivered 10X higher conversions…

Edge Audiences delivers AI-powered synthetic panels that reduce survey costs by up to 70% and shorten collection times from weeks to minutes

Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) unveiled its strategy and product offerings for agentic AI. Innovating on the world’s most widely adopted marketing and customer experience platform, Adobe Experience Platform (AEP), Adobe has built-in agentic functionality that makes it easy for marketers to use…

Qualtrics AI agents will step directly into customer surveys, online product reviews and website visits to resolve every point of friction, anticipate needs, and proactively serve every customer and employee at unprecedented scale

Customers.ai has released its “2025 State of the Website Visitor Identification Industry Report,” revealing significant data accuracy issues in the anonymous website visitor identification space. The report uncovers a widespread data accuracy problem that’s damaging brands’ marketing efforts, driving up costs, and impacting performance.

Publicis Groupe today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI strategy presented by Arthur Sadoun.

Email databases degrade yearly by at least 28%, the latest ZeroBounce Email List Decay Report shows. Invalid email addresses remain the biggest driver of email data decay, with catch-all emails following closely behind. 

New research shows that shoppers now place as much trust in information provided by Gen AI as they do in organic search results 

Study reveals the perks job seekers are prioritizing – mobility and flexibility being favored over traditional benefits

Braze today released its fifth annual Global Customer Engagement Review (CER), uncovering some of the biggest trends shaping customer engagement across AI and experimentation, data and personalization, emotions and loyalty, and more. In today’s always on digital economy, consumer expectations for customer experience continue to rise, and brands face tougher competition…