Category: News

New AI-moderated research workflow combines survey-scale reach with the depth of qualitative interviews in a single platform

Yesterday’s press releases tell a story that vendor headlines obscure: the AI layer is being inserted between your brand and your customer at every touchpoint simultaneously, and the window to build a coherent response strategy is narrowing fast. Three structural shifts are happening at once, and Chief Marketing Officers…

Pega Infinity 26 provides predictable agent outcomes with predictable cost  and no metered token charges 

New agent-powered workspace can take marketers from brief to live 1:1 campaign in minutes, without  sacrificing control 

FreakOut, Inc., a subsidiary of FreakOut Holdings, Inc. (TSE Standard: 6094) and a provider of advertising technology across Japan and North America, today announced the launch of HAWK, an AI agent that autonomously executes the day-to-day operational workflow of social media advertising.

The dominant story in recent enterprise marketing research is a widening execution gap in agentic AI. Investment keeps climbing. Scaling doesn’t. Across the new reports, the same picture keeps surfacing — most organizations are spending on AI without operationalizing it.

You could read yesterday’s press releases as a highlight reel of AI progress — fresh agents and platforms arriving by the hour. That reading misses the more uncomfortable story sitting in the data. Two research reports landed on June 5, one from Comviva and one from 5W Public Relations,…

Recent research keeps circling the same problem: companies want AI to do more than they’ve built the infrastructure to support, and the gap is starting to show up on the scoreboard. Three findings stand out.

Households returned to 10+ video services while daily viewing surpassed five hours, marking the highest engagement levels since 2021

DataGroomr customers can now orchestrate GenAI and third-party enrichment providers through agentic workflows while maintaining clean, trusted Salesforce data.