Validity Launches Heatwave Blocklist to Combat Unethical Cold Email Practices and Synthetic Domain Warming
Built from millions of targeted data signals, Heatwave helps mailbox providers and ESPs identify manufactured send reputation through fake engagement.
Naming an owner is easy, but measurement is hard. Martech Futurist | September 3, 2026
Gartner finds 11% of organizations cannot say what their function spent on AI in 2025, and 82% of marketers lack a clear view of campaign performance. Naming an owner was the easy part.
Yesterday’s Marketing Technology & AI News | September 3, 2026
LoopMe cut brand lift studies to a 1M impression floor on The Trade Desk. Euromonitor, Alchemer, Archive and ChainIT also shipped news on Sept 2, 2026.
Adobe Brings 70+ Creative and Document Tools Into Slack With New MCP App
Adobe for Slack lets marketing teams generate and edit content from inside the channels where campaign work already happens, using project context Slack has already captured.
Lineup Expands Newsletter Monetization Capabilities with New Passendo Integration
Lineup, a leading global provider of media sales technology, today announced a new integration with Passendo, a leading email ad-serving platform that helps publishers enhance newsletter targeting and monetize by serving direct and programmatic ads directly inside of their newsletters. In response to customer demand,
Yesterday’s Marketing Technology & AI News | September 2, 2026
Optimizely claims 10x cheaper marketing AI models, OroCommerce cuts build time 50%, and NIQ finds 56% of consumers delay tech buys over price. Sept 1, 2026.
ShipStation® Brings Freight and Parcel Into One Platform With Less-Than-Truckload Capability
A key product integration following ShipStation Global’s merger creates an end-to-end intelligent logistics platform.
Cognitiv Announces International Expansion with Vancouver Engineering and Data Hub
The Deep Learning Advertising Platform will tap the region’s technical talent to advance data management and governance
CommerceIQ Names Rahul Shah CEO to Lead Next Phase of Growth
AI is reshaping how consumers discover products & how retail operates. CommerceIQ is leading this shift for brands, optimizing content & media to drive sales.
Optimizely Introduces Purpose-Built AI Models for Marketing thatDeliver Frontier-Level Quality at a Fraction of the Cost
Rather than depending on generic LLMs, a new family of post-trained AI models allows marketers to use the right model for the right task
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