Category: News

McKinsey, HBR, the CMO Survey, and Marketing Week converged in 72 hours on one constraint for AI value: diffuse accountability. How to name the owner.

Martech news for Aug 27-28, 2026: The Trade Desk ships Kokai Zuma with claimed 32% CPA gains, and NIQ finds 74% of shoppers use AI for product discovery.

BrightEdge: 97% of top sites can’t serve AI agents. Auxia, AWeber, LTK and Sequel launched agentic marketing tools August 25-26, 2026. What CMOs face.

Retail and ecommerce wins recognize Constructor’s product discovery leadership; judges cite ‘outstanding commercial results, meaningful AI innovation and compelling customer impact’

Wavelength doesn’t just surface the right move, it makes it. Built on 500+ signals from each business’ own account, Active Intelligence now drives a 75% higher engagement rate

BCG finds 31% of consumers now use AI to shop, roughly triple 18 months ago. Aug 26, 2026 martech news from DoubleVerify, Adjust, Zappi, LTK and Perion.

New in-platform AI agent gives marketers everything the Optimove MCP can do, now with full platform context, access to Optimove’s specialized decisioning, insights, and creative agents, and marketer-controlled governance

Veteran people leader joins the executive team to lead talent, leadership development, and culture

Correction labor, use case sprawl, and Gartner’s shift from features to controls point to one constraint on martech buying in 2026: you can only buy what you can specify. Greg Kihlström on pricing verification work and writing acceptance standards.

Martech news for Aug 25, 2026: Talkdesk finds 98% of companies deployed AI in CX and only 5% can measure it. Plus MarketsandMarkets, Rokt, Media in Retail.