Category: News

Veteran people leader joins the executive team to lead talent, leadership development, and culture

Martech news for Aug 25, 2026: Talkdesk finds 98% of companies deployed AI in CX and only 5% can measure it. Plus MarketsandMarkets, Rokt, Media in Retail.

Adobe Advertising integrates cross-border measurement capability enabling advertisers to serve campaigns in one country and verify in-person visits in another

KERV.ai, the leader in video analysis, performance, and monetization, today announced the global expansion of its partnership with LG Ad Solutions, extending KERV.ai’s full suite of interactive and commerce-enabled Connected TV (CTV) advertising technology across LG’s premium streaming inventory in Canada, Europe, Australia, and New Zealand. 

The new Atlassian Marketplace app connects AI usage data and human effort to the exact Jira issue it supported, giving engineering leaders an accurate record of what AI cost and what it delivered.

Talkdesk®, Inc., a leader in Customer Experience Automation (CXA), today released “The State of Agentic Automation in CX” report, revealing that AI adoption has outpaced organizations’ ability to turn AI investments into business results. While 98% of organizations have deployed AI in their customer journey, only 15% combine agentic…

Command center where AI agents draw on your full business context to execute and coordinate marketing work faster and with higher quality. 

Building on proven results across financial services, manufacturing and automotive, the expanded partnership brings Digital.ai’s Agentic AI-powered Application Lifecycle Management, Agile Planning, DevOps and mobile app security solutions to enterprises across DACH, Southern Europe, LATAM and APAC

YouTube redefined a view and OpenAI opened ChatGPT ads across 31 EU markets on Aug 24, 2026. Narvar: 65% of shoppers will use AI, 8% of retailers feel ready.

Minty’s new Smart Shopper Study finds consumers are turning to AI and cashback and savings apps, shopping earlier to uncover best values