Category: News

IAB set AI visibility measurement standards on August 3, 2026, and PulsePoint, Rokt and Simpli.fi shipped agentic marketing platforms on August 4, 2026.

New research puts a measurable ceiling on multi-agent coordination: collective accuracy peaks near 16 agents and declines after. Why verification cost, not compute, now governs how far marketing teams can scale agentic execution.

New release strengthens security, updates core infrastructure and gives Avaya Aura customers support and planning certainty

Yesterday’s press releases paint a picture that is simultaneously exciting and sobering for CMOs. The dominant theme is not that AI is arriving — it is already here, operating in production, and beginning to expose the gaps between what marketing organizations thought they were building and what they actually…

The Agile Brand Guide: Generative Engine Optimization (GEO) brings together marketing, content, and technology leaders from across the industry to help enterprises stay visible and accurate as AI-mediated search replaces the ten blue links.

Pattern already supports more than $2B in annual ad spend across online marketplaces, Google, Meta, Snap, and TikTok, and is now extending that same expertise to help brands meet consumers in ChatGPT.

New availability in Unanet AEC CRM and Unanet GovCon ERP extends AI-powered answers and workflows across project-based businesses

Three distinct forces landed simultaneously: the EU AI Act’s Article 50 transparency obligations became enforceable, Meta announced a dual move into cloud infrastructure and AI business agents inside WhatsApp and Instagram, and the world’s top CMOs gathered in Cannes to confront a problem that no vendor roadmap has solved…

Holt will make the case that as AI slashes the cost of both building and attacking software, governance — not speed — becomes the deciding factor

ADA, The Data and AI Experience Company, today announced it has completed acquisition of Algonomy, a leader in agentic decisioning for retail. The deal strengthens ADA’s intelligent growth platform with AI decisioning technology, closing the gap from data and insight to a fully agentic experience, and extending ADA’s reach…