Category: Research

Modern marketing leaders face a critical challenge: retaining highly motivated talent while navigating an increasingly complex operational landscape. A recent report, The Passion-Pressure Paradox, by Optimizely in conjunction with Heinz Marketing, illuminates this tension. Based on a survey of over 200 marketing practitioners in lean, B2B environments, the study…

Genpact’s Autonomy requires trust in AI: Four leadership decisions that determine whether AI scales report explores how the promise of agentic AI—systems capable of autonomous action and decision-making—represents the next frontier in enterprise transformation.

As detailed in the HireVue 2026 Global AI in Hiring Report, organizations worldwide are grappling with a new reality where AI influences every stage of the hiring lifecycle. This shift demands a strategic focus on trust, transparency, and accountability, moving beyond mere adoption to leveraging AI as a responsible,…

A recent study by Expedia Group Advertising reveals that travelers are a uniquely valuable consumer segment, consistently making significant non-travel purchases before, during, and after their trips. This behavior presents a substantial and often overlooked opportunity for brands across diverse sectors—including retail, financial services, and electronics—to engage a receptive,…

The 2026 EBRI/Greenwald Retirement Confidence Survey (RCS), the 36th annual assessment of American workers’ and retirees’ financial outlook, reveals a significant decline in retirement confidence across both demographics.

In November 2024, Jaguar embarked on a significant rebrand, signaling a strategic shift towards all-electric, ultra-luxury vehicles aimed at a younger, affluent demographic. This move represented an intentional pivot, acknowledging a potential alienation of its traditional customer base. An analysis of proprietary brand intelligence data from BERA.ai offers a…

The rapid evolution of generative artificial intelligence (AI) is redefining content creation and reshaping audience perceptions of authenticity and credibility. For senior marketing and CX leaders, this technological shift presents both significant opportunities for efficiency and a complex challenge to maintaining customer trust. A recent report, Trust in the…

While organizations are quickly deploying AI features to capitalize on efficiency gains, a widening “quality gap” is emerging between the pace of AI development and the capacity to rigorously test it. This gap directly leads to costly rollbacks and diminished user value, as highlighted in the The State of…

According to the Cloudera Data Readiness Index 2026, a survey of over 1,200 IT leaders, 79% of data-backed initiatives are hindered because organizations cannot access 100% of the data needed across environments (Cloudera, 2026). This article examines the critical components of data readiness, identifies common roadblocks, and outlines strategies…

In the report, Why Personal Connection with Gen Z Is Becoming an Advantage for Payment Brands, Analysis across more than 2,000 brands by BERA shows that Personal Connection explains over half of the variance in overall brand equity among Gen Z. This correlation intensifies within finance, banking, and digital…