Category: Research

The Postman 2025 State of the API Report, based on a survey of over 5,700 developers, architects, and executives, underscores this transformation: API strategy is rapidly becoming AI strategy. For senior marketing and CX leaders, this inflection point demands a re-evaluation of how APIs are designed, secured, and leveraged…

The The Art of the Opt-In study conducted by Intuit Mailchimp in partnership with Ascend2, provides a strategic framework for senior marketing and CX leaders. Based on insights from over 6,000 consumers and 2,000 marketers across the United States, Canada, the United Kingdom, and Australia/New Zealand, the study illuminates…

The Personalization Maturity Report 2026 by Mastercard Dynamic Yield, based on an annual survey of C-suite executives and leaders in marketing, merchandising, UX/CX, product, analytics, and development across global regions, reveals that despite general recognition of personalization’s value, critical gaps persist in resourcing, strategic alignment, and operational processes. Brands…

The travel and hospitality (TTH) sector stands at a critical juncture. Global consumers consistently rank travel as their top discretionary purchase, indicating a robust demand outlook for 2025 and beyond. This economic buoyancy, combined with evolving customer expectations for hyper-personalized and seamless experiences, necessitates a strategic re-evaluation of digital…

According to the HumanX + Crunchbase 2025 AI Funding Report, AI companies collectively pulled in $211 billion, capturing half of all global venture capital and nearly doubling the $114 billion raised in 2024. A substantial 77% or $163 billion of this funding went into megadeals of $100 million or…

Customer trust, once built over prolonged engagement, now operates on a “one-strike” principle. The Liferay 2026 Broken Trust Report, based on a December 2025 survey of 1,000 U.S. adults, reveals the immediate and severe repercussions of perceived digital unreliability.

The Typeface Signal Report: Big Game Edition highlights a widening “speed gap,” revealing why brands often miss critical opportunities and how existing processes and tools hinder effective real-time marketing. This article will examine these challenges, explore the human and operational costs, and outline a strategic approach for leveraging integrated…

While AI offers unprecedented scalability and efficiency, a critical tension has emerged: how to leverage AI without sacrificing the human authenticity that drives consumer trust and engagement. Animoto’s “State of Video 2026” report, based on a September 2025 mixed-methods study of over 500 marketers and consumers, provides actionable insights…

Paved’s 2026 Newsletter Ad Performance Report, based on an analysis of millions in ad spend and insights from over 1,500 advertisers, provides a comprehensive overview of key industry trends and strategic implications. Senior marketing and CX leaders must understand these dynamics to optimize their media investments and drive measurable…

The recently-published TrustRadius Buyer Research Report, outlines the characteristics of Gen Z buyers and provides actionable guidance for adapting marketing and customer experience frameworks.