Category: Research

Intuit Mailchimp’s recent report, The Ecommerce Playbook: A Practical Field Guide for Modern DTC Brands consolidates insights from 22 industry experts, offering a practical guide for senior marketing and CX leaders to build, scale, and sustain profitable e-commerce operations. This blueprint emphasizes a holistic approach, integrating brand strategy, financial discipline,…

Artificial intelligence (AI) has progressed from experimental pilots to an integral component of enterprise customer experience (CX) strategies. While many organizations now leverage AI agents for customer service, a significant …

Conga’s The State of Commercial Operations: Fragmentation in the Age of AI report examines the critical challenges posed by fragmented commercial operations. It outlines how senior marketing and CX leaders can develop an integrated commerce chain, laying the foundational data and process integrity required to harness AI for measurable…

The Incisiv 2026 Benchmark Index: Unified Commerce for Specialty Retail, conducted in partnership with Manhattan and Google Cloud, provides a comprehensive assessment of unified commerce capabilities across over 400 specialty retailers globally. This benchmark reveals that true competitive advantage now stems from delivering seamless, connected customer experiences, extending from…

As shown in Zappi’s report, CPG Mega-Trends: The data, trends & forces reshaping consumer packaged goods, 2026 Edition, this shift necessitates a strategic pivot for CPG leaders, demanding not just better products and smarter innovation, but also faster, data-driven decision-making and a proactive embrace of artificial intelligence (AI). The…

Radial’s The Dawn of AI and Agentic Commerce: Key Consumer Research on Agentic AI report reveals critical insights into these dynamics.

NMI’s 2025 Payments Survey, which gathered insights from 1,000 U.S. consumers, offers a clear perspective on these shifts, highlighting key areas where businesses must innovate to remain competitive and retain customer loyalty. For senior marketing and CX leaders, these findings represent not just technological trends, but strategic imperatives for…

A notable generational divide is emerging, presenting both opportunities and challenges for senior marketing and customer experience (CX) leaders. The 2026 Hippo Housepower Report examines these trends and outlines actionable strategies for enterprises.

A recent AirOps report, The Influence of Retrieval, Fan-out, and Google SERPs on ChatGPT Citations, provides empirical insights into these dynamics, revealing that simply being retrieved does not guarantee citation and that a significant portion of AI-driven search occurs outside conventional tracking methods. This necessitates a strategic shift in…

RetailNext’s 2026 Shopper Sentiment Report, which surveyed 1,053 U.S. consumers in February 2026, underscores a critical shift: price is no longer merely a factor; it is the dominant driver of customer engagement and loyalty. For senior marketing and CX leaders, understanding and responding to these shifts with precision and…