Category: Research

Do trust signals inspire shopper confidence?, a recent research report from Bazaarvoice underscores this growing trust deficit and highlights the urgent need for brands to adopt robust authenticity measures, particularly through verifiable trust signals.

AI is the Judgement-Free Customer Service Offering, If Done Right, a recent online survey, commissioned by Cyara and fielded by Dynata in March 2026, gathered insights from 1,000 adult panelists across the United States. This research illuminates consumer perceptions regarding AI judgment and trust, highlighting critical areas for CX…

Cloud-led innovation in the era of AI, a global report by NTT DATA, based on a survey of over 2,300 senior decision-makers across various industries, highlights a significant gap between cloud ambition and reality. The research indicates that organizations failing to evolve their cloud foundations risk constraining the growth…

Framer’s State of Sites ‘26 report, a survey of over 1,900 professionals reveals a significant disconnect between strategic imperatives and operational realities. While the speed of launching new digital experiences has increased, the ability to continuously optimize and adapt websites for performance often lags, leading to missed opportunities and…

Intuit Mailchimp’s recent report, The Ecommerce Playbook: A Practical Field Guide for Modern DTC Brands consolidates insights from 22 industry experts, offering a practical guide for senior marketing and CX leaders to build, scale, and sustain profitable e-commerce operations. This blueprint emphasizes a holistic approach, integrating brand strategy, financial discipline,…

Artificial intelligence (AI) has progressed from experimental pilots to an integral component of enterprise customer experience (CX) strategies. While many organizations now leverage AI agents for customer service, a significant …

Conga’s The State of Commercial Operations: Fragmentation in the Age of AI report examines the critical challenges posed by fragmented commercial operations. It outlines how senior marketing and CX leaders can develop an integrated commerce chain, laying the foundational data and process integrity required to harness AI for measurable…

The Incisiv 2026 Benchmark Index: Unified Commerce for Specialty Retail, conducted in partnership with Manhattan and Google Cloud, provides a comprehensive assessment of unified commerce capabilities across over 400 specialty retailers globally. This benchmark reveals that true competitive advantage now stems from delivering seamless, connected customer experiences, extending from…

As shown in Zappi’s report, CPG Mega-Trends: The data, trends & forces reshaping consumer packaged goods, 2026 Edition, this shift necessitates a strategic pivot for CPG leaders, demanding not just better products and smarter innovation, but also faster, data-driven decision-making and a proactive embrace of artificial intelligence (AI). The…

Radial’s The Dawn of AI and Agentic Commerce: Key Consumer Research on Agentic AI report reveals critical insights into these dynamics.