Category: Research

However, recent research by Cordial and Org.Works challenges this narrative. Their April 2026 study, Designing the AI-Native Marketing Organization: How Retail Marketing Leaders Are Redesigning Teams, Roles, and Governance for AI, surveying 100 retail marketing executives, reveals that AI does not simplify marketing; rather, it intensifies the need for…

he Parloa Consumer Patience Index 2026, a survey of 1,001 US consumers, reveals a population exhausted by ineffective automation and ready to switch brands over poor service. This report provides critical insights for senior marketing and CX leaders regarding current customer frustrations, patience thresholds, and expectations for automated interactions,…

The Typeface Signal Report: The AI Speed Paradox (2026), reveals a significant disconnect: despite widespread AI adoption, marketing organizations are not consistently achieving faster campaign execution. Instead, many face increased complexity, operational bottlenecks, and heightened risks to brand quality.

A recent study by HostingAdvice.com (2026) reveals that 73% of Americans expect significant disruption to their lives within 24 hours of a major cloud outage. For senior marketing and customer experience (CX) leaders at large enterprises, these findings underscore the immediate and tangible impact such events have on customer…

The University of Phoenix Career Optimism Index® 2026 Study (April 2026) reveals that Artificial Intelligence (AI) is rapidly transforming worker confidence, skill development, and career mobility. While employees are independently embracing AI to enhance their capabilities, many organizations are struggling to adapt at the same pace, creating a measurable…

The CommerceIQ Pre-Prime Day Pulse Report, examines key trends and provides actionable insights for senior marketing and CX leaders aiming to maximize performance and mitigate risks during peak sales periods.

According to Adobe’s 2026 Creators’ Toolkit Report, based on a global survey of over 16,000 creators, a significant 87% of those leveraging creative AI report accelerated business or audience growth. This finding signals a critical juncture for enterprise marketing and CX leaders: creative AI is not merely a tool…

The Accelerating Impact of AI on Campus and Branch Networks, new research from Cisco and Foundry reveals a critical challenge: a widening gap between AI ambition and current network readiness. Despite acknowledging the need for modernization, even aggressive AI adopters report that their campus and branch networks are not…

Customer experience (CX) is evolving rapidly, driven by advanced technology and heightened customer expectations. This shift demands a corresponding evolution in how enterprises leverage outsourcing partnerships. The traditional model, focused on cost containment and capacity augmentation, is no longer sufficient. Senior CX leaders are now tasked with transforming outsourcing…

The Liveops 2026 Resolution Gap Report reveals that despite the perceived speed of AI-powered CX, customers prioritize comprehensive issue resolution and seamless human escalation over mere interaction velocity.