Category: Research

Marketing’s Power Partners: AI and the Human Essence, research by the CMO Council and WongDoody highlights a clear divide between organizations that treat AI as a mere productivity tool and those that integrate it as a “Power Partner” to amplify human creativity, judgment, and emotional intelligence. This distinction is…

Consumer backlash to AI-generated marketing or customer service is not so much a reactionary rejection of technology itself as it is the culmination of a decades-long trend of consistent consumer resistance to inauthenticity, deception, and the degradation of the user experience in favor of corporate efficiency. The rush to…

Everyday tech friction is not an occasional problem but a constant reality for the majority of desk workers, leading to substantial cumulative time loss and hindering overall efficiency. The Standley Systems 2026 Office Technology Report, based on a survey of 500 desk-based workers, underscores this pervasive impact.

The XR Global Ad Accessibility Report 2026 highlights this evolution, revealing that advertisers and broadcasters must now view captioning not merely as a compliance requirement, but as a strategic imperative for maximizing audience engagement and advertising effectiveness across all digital environments.

The Gallagher Employee Communications Report 2026 identifies a widening “Readiness Gap” – a disconnect between an organization’s internal communication capabilities and the demands of its operating environment. This gap hinders strategic clarity, employee engagement, and the ability to mitigate critical business risks.

Lines in the Sand, by Zappi Research, surveyed early adopters—the leading edge of consumer behavior—to provide essential guidance for senior marketing and CX leaders. Their findings offer concrete insights into where consumers will and will not accept advertising within these emerging platforms.

New research from Salesforce’s “State of Service: AI Agents Edition” highlights that AI service agents are not merely improving operational efficiency; they are significantly enhancing customer satisfaction. This evolution demands a strategic approach from senior marketing and CX leaders, focusing on governance, data readiness, and workforce adaptation to fully…

The Meltwater State of PR Report 2026 reveals an industry grappling with age-old issues of resourcing and measurement, while simultaneously adapting to the transformative power of artificial intelligence (AI) and the imperative for cross-functional collaboration. This report offers a clear view into the current state of PR and provides…

The 2026 AI and Marketing Performance Index report, a data-driven study by GrowthLoop in partnership with Ascend2, reveals critical insights into how high-performing teams are leveraging AI and unified data to achieve these objectives. This report, based on a survey of 318 marketing and data professionals across North America…

Omnisend’s The best time to send an email 2026 research, based on an analysis of approximately 26 billion emails, provides data-driven insights illustrating that optimal send times vary significantly depending on whether the primary goal is opens, clicks, or conversions. For senior marketing and CX leaders, this underscores the…