Category: Research

Answer Led Journeys, a new report from Scratch Marketing and Media and Trendemon indicates that the traditional sales funnel has not merely evolved; it has migrated off-site into AI chat interfaces.

Displaying and Discounting Perishables: Impact on Retail Profits and Waste. Management Science, a recent study by Atan, Honhon, and Pan provides critical insights into how strategic product display and dynamic discounting can be leveraged to achieve both profit maximization and substantial waste reduction.

A recent study, The 2026 State of SPM Report by Tempo Software, reveals that while many organizations aspire to strategic alignment, significant gaps exist between intention and execution.

Workplace culture no longer remains confined to internal discussions; it has become public culture, broadcast across social feeds. This shift coincides with a decline in trust in traditional institutions and …

The landscape of marketing and customer experience (CX) has been fundamentally reshaped by artificial intelligence (AI), particularly concerning how content is created, governed, and delivered. Senior leaders now face increasing …

Artificial intelligence is rapidly transforming the e-commerce landscape, moving beyond incremental improvements to fundamentally redefine consumer interactions and operational capabilities. The Stord 2026 State of AI in E-Commerce Report highlights this shift, revealing that AI will not merely optimize existing models, but will revolutionize how brands connect with customers…

The 2026 State of Agentic AI Survey Report by CrewAI, provides a comprehensive overview of current adoption, strategic priorities, and key challenges faced by senior executives as they operationalize agentic AI within their organizations.

Optimizing the customer experience (CX) is a continuous imperative for large enterprises operating in competitive e-commerce landscapes. While strategic initiatives often focus on front-end aesthetics and broad marketing campaigns, the …

According to Visa’s From Automation to Autonomy: How Agentic AI is Revolutionizing Payments report, the payments industry is on the cusp of a profound transformation, moving beyond traditional automation to an era of true autonomy driven by Agentic Artificial Intelligence (AI)

The 2026 Connectivity Benchmark Report by MuleSoft, with insights from Deloitte Digital, reveals that despite widespread adoption, significant architectural and governance challenges persist, threatening to undermine the full potential of these initiatives. Success hinges on a robust data integration strategy and a comprehensive governance framework.