Category: Research

The rapid evolution of generative artificial intelligence (AI) is redefining content creation and reshaping audience perceptions of authenticity and credibility. For senior marketing and CX leaders, this technological shift presents …

While organizations are quickly deploying AI features to capitalize on efficiency gains, a widening “quality gap” is emerging between the pace of AI development and the capacity to rigorously test it. This gap directly leads to costly rollbacks and diminished user value, as highlighted in the The State of…

According to the Cloudera Data Readiness Index 2026, a survey of over 1,200 IT leaders, 79% of data-backed initiatives are hindered because organizations cannot access 100% of the data needed across environments (Cloudera, 2026). This article examines the critical components of data readiness, identifies common roadblocks, and outlines strategies…

In the report, Why Personal Connection with Gen Z Is Becoming an Advantage for Payment Brands, Analysis across more than 2,000 brands by BERA shows that Personal Connection explains over half of the variance in overall brand equity among Gen Z. This correlation intensifies within finance, banking, and digital…

The Validity 2026 Email Deliverability Benchmark Report provides a comprehensive analysis of global inbox and spam placement rates, offering critical insights into performance during 2025 and actionable strategies for 2026. This report, based on trillions of data points from Validity’s exclusive data network, underscores that email deliverability is no…

A recent study, the State of AI in Marketing Report 2026 by Callan Consulting, reveals that AI is now deeply embedded within marketing organizations, driving significant productivity gains and reshaping strategic priorities. This shift necessitates that senior marketing and CX leaders refine their governance frameworks, measurement strategies, and talent…

The 2026 AI Commerce Readiness Index by Aidō Lighthouse, which analyzed over 345 retailers across ten industry categories, used a proprietary D/U/T Framework—Discoverability, Understandability, and Transactability—to assess site readiness. The findings underscore an urgent need for senior marketing and CX leaders to re-evaluate their digital infrastructure to prepare for…

This AIMG Benchmark Study, conducted in March 2026, synthesizes insights from 2,048 enterprise decision-makers and 150 AIMG experts to assess this evolution, highlighting that the central challenge for leaders is no longer if to adopt AI, but how to scale it for transformative impact.

A recent Zapier survey involving 542 U.S. C-level executives and decision-makers, reveals a significant dependency on AI vendors. Nearly three in four enterprises anticipate operational disruption if an AI vendor’s services are terminated, highlighting an urgent need for robust strategies to ensure flexibility and resilience.

Do trust signals inspire shopper confidence?, a recent research report from Bazaarvoice underscores this growing trust deficit and highlights the urgent need for brands to adopt robust authenticity measures, particularly through verifiable trust signals.