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#817: Canva’s Emma Robinson on the power of visual communication in B2B marketing
Today, we’re going to talk about the often-underestimated power of visual communication and design-led thinking in B2B marketing. We’ll explore why creativity isn’t just a ‘nice to have’ but a core driver of engagement and business results, how neuroscience backs this up, and how new platforms are enabling marketing teams to scale high-quality creative while directly measuring its impact on the bottom line. To help me discuss this topic, I’d like to welcome, Emma Robinson, Head of B2B Marketing at Canva.
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Most popular terms
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM) is a comprehensive content management solution designed to streamline the…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
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Algolia’s Retail Media Networks: Insights and Emerging Trends report provides senior marketing and CX leaders with strategic insights into effectively…
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