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#833: Qualtrics’ Ali Henriques on accelerating the speed to insights with synthetic research
We are in Seattle at the Qualtrics X4 Summit, and today,we’re going to talk about how to overcome the speed to insights bottleneck. We’ll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a world where synthetic data and AI can give us near-instantaneous insights, allowing us to simulate customer behavior and de-risk major decisions before they even launch. To help me discuss this topic, I’d like to welcome back to the show, Ali Henriques, Executive Director of Market Research at Qualtrics.
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Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Average Time to Hire (ATH)
Average Time to Hire (ATH) is a human resources and recruitment metric that measures…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
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