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#811: Sesimi CEO Andy Baker on connecting marketing strategy with frontline execution
Today, we’re going to talk about that critical, and often broken, link between marketing strategy and frontline execution. It’s the ‘last mile’ problem where brilliant campaigns can fall apart in the hands of local dealers, franchisees, or regional managers, leading to inconsistent customer experiences and wasted resources. We’ll explore how to bridge this gap, moving from one-off campaigns to a cohesive marketing system. To help me discuss this topic, I’d like to welcome, Andy Baker, CEO & Founder at Sesimi.
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Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM) is a comprehensive content management solution designed to streamline the…
Cumulative Distribution Functions (CDFs)
A cumulative distribution function (CDF) describes the probability that a random variable takes a…
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
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