Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
#840: Adobe’s Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
Today, we’re going to talk about what happens after the initial hype cycle of generative AI. We’re moving past the novelty of prompting for images and into the far more complex challenge of operationalizing AI at enterprise scale. This isn’t just about adding a new tool; it’s about re-architecting the entire creative supply chain and redefining the role of human judgment in a world of content abundance. To help me discuss this topic, I’d like to welcome Hannah Elsakr, VP of New GenAI Business Ventures at Adobe.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Average Time to Hire (ATH)
Average Time to Hire (ATH) is a human resources and recruitment metric that measures…
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Buy Online, Pick Up in Store (BOPIS)
Buy Online, Pick Up in Store (BOPIS) is a retail fulfillment model where a…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Latest Research
The more recent insights, trends, and stats to guide your work
Elevating E-Commerce: Advancing Personalization Maturity in a Disrupted Landscape
The Personalization Maturity Report 2026 by Mastercard Dynamic Yield, based on an annual survey of C-suite executives and leaders in…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Yesterday’s press release cycle was dense with announcements, but the signal-to-noise ratio is low unless you know what to look for. Three structural shifts are…
Yesterday’s MarTech and AI news cycle had a lot of announcements. Here is what actually matters for CMOs and marketing organizations – and what does…
The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption:…
More Industry News
More Articles on MarTech, AI, & Customer Experience
The Crisis of Sameness: How Anti-PR Challenges the Cult of Conformity
Most brands are trapped in a dangerous feedback loop. They chase the same story angles, recycle identical influencer tactics, and…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Reconciling the Customer Paradox of Price vs. Premium Experience
Do you invest in the bottom-line appeal of price, or the long-term value of a…
Expert Mode: Moving Retail Media Networks Beyond the Programmatic Playbook
Retail Media Networks (RMNs) are no longer the new kid on the block; they are…
Expert Mode: The Overlooked Competitive Advantage Hiding in Human Psychology
The relentless focus on technology and data is essential; it’s the price of admission in…