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#828: From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom
Today, we’re going to talk about the evolution from influencer marketing to true creator commerce. This isn’t just about paying for posts anymore; it’s about building scalable, data-driven ecosystems where creators become a genuine extension of your sales and merchandising teams, directly impacting the bottom line. We are here at eTail Palm Springs, and to help me discuss this topic, I’d like to welcome, Wendy Wildfeuer and Tim Trevathan, at Motom.
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Most popular terms
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
Latest Research
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