Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#807: AI21 Labs CMO Sharon Argov on navigating promise vs. reality with AI adoption
Today, we’re going to talk about the real tension that exists between the incredible promise of generative AI and the practical, often messy reality of enterprise adoption. We’ll explore how to bridge the gap between deeply technical products and the clear, compelling narratives that actually convince customers and boards to invest. To help me discuss this topic, I’d like to welcome, Sharon Argov, CMO at AI21 Labs.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Average Time to Hire (ATH)
Average Time to Hire (ATH) is a human resources and recruitment metric that measures…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Subscriber Identity Module (SIM)
A Subscriber Identity Module (SIM) is a small electronic chip used in mobile devices…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Attentive
Attentive is a personalized text message marketing platform that helps brands acquire, engage, and…
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Latest Research
The more recent insights, trends, and stats to guide your work
Stord: Initial Cyber Week Findings from the 2025 Pre-Black Friday Data
The 2025 Pre-Black Friday and Cyber Monday (BFCM) period has again demonstrated the holiday shopping season’s dynamic and hyper-growth nature.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Global-Local Tightrope: Balancing Brand Consistency and Hyper-Relevance
For any enterprise marketing leader, the tension between global brand consistency and local market relevance…
Expert Mode: Beyond the MQL: A Reality Check on B2B Lead Quality
In an era overflowing with data, analytics platforms, and AI-powered tools promising to solve this…
Expert Mode: Closing the Gap Between Brand Promise and Customer Reality with AI
The distance between the brand voice meticulously crafted in a boardroom and the way it’s…
More Industry News
More Articles on MarTech, AI, & Customer Experience
CustomerThink: Beyond the Dip: Forrester’s Total Experience Score Aims to Reshape Brand Loyalty Amid Declining CX
Forrester’s 2025 Global Customer Experience Index (CX Index™) paints a concerning picture: customer experience quality is in a multi-year decline…
