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#806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service

#806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service

Today, we’re going to talk about the next evolution of AI in customer service. As more companies turn to automation to manage scale and efficiency, the real challenge isn’t just implementing a chatbot; it’s ensuring that technology actively solves problems and enhances the customer relationship, rather than just deflecting tickets. To help me discuss this topic, I’d like to welcome, Alan Ranger, VP Marketing at NiCE Cognigy.


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Martechipedia™ Wiki

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Audience Growth Rate (AGR)

Audience Growth Rate (AGR) is the percentage increase in your total audience size over…

Multimedia Messaging Service (MMS)

Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…

Cost Per Acquisition (CPA)

CPA is a marketing metric that measures the cost of generating a new lead…

Lead Velocity Rate (LVR)

Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…

Out of Home (OOH)

Out of Home (OOH) advertising refers to any form of advertising media that reaches…

Service Level Agreement (SLA)

A Service Level Agreement (SLA) is a formal contract that sets expectations around the…

Subscriber Identity Module (SIM)

A Subscriber Identity Module (SIM) is a small electronic chip used in mobile devices…

Amperity

Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…

Key Performance Indicator (KPI)

A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…

Partner Relationship Management (PRM) System

Partner Relationship Management (PRM) systems are software platforms that help organizations recruit, onboard, enable,…

History of E-Commerce

A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…


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