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#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
Today, we are here at eTail Palm Springs hearing about all the latest in e-commerce and retail, and we’re going to talk about moving past the hype cycle of AI and getting down to the practical realities of how it’s actually changing consumer behavior, and what that means for marketing leaders trying to make smart investments. We’ll get into the nuance of what to automate versus what to keep human, and how to use these powerful tools to build customer relationships, not just transactional efficiency. To help me discuss this, I’d like to welcome Keri McGhee, CMO at Attentive.
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Most popular terms
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
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