Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Single channel vs. multi-channel marketing measurement
Single-channel measurement tracks the performance of a single channel, while multi-channel measurement is the…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
Available to Renew (ATR)
Available to Renew (ATR) is a sales and business metric that represents the total…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Consent Management Platform (CMP)
A consent management platform (CMP) is a web-based application that allows organizations to protect…
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Expert Mode
Expert Mode: Navigating the Agentic AI Revolution with a Customer-First Approach
Let’s explore some key takeaways from a conversation with Stephanie, exploring how brands can leverage…
Expert Mode: Reinventing an $18B Professional Services Giant—Inside Kyndryl’s Brand Genesis
Every marketer loves a clean slate—right up until the moment the eraser squeaks across a…
Beyond the AI Hype—Making B2B Marketing Smarter, Faster, and More Personal
AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically…
Expert Mode: Unlocking the Network Effect of AI in Marketing
The transformative potential of artificial intelligence (AI) in marketing is no longer a futuristic fantasy;…
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More Articles on MarTech, AI, & Customer Experience
Optimove Blog: How Customer Journey Orchestration Changes Your Marketing Approach
This article was written by Greg Kihlström for the Optimove blog. Explore the Contrast between Journey Orchestration and Traditional Campaigns…
