A Guide to Marketing Technology and CX

From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.

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Latest Shows

#134 “It’s Not About the Coffee”: A Starbucks President’s Recipe for Delighting Customers with CX
Delighted Customers with Mark Slatin

#134 “It’s Not About the Coffee”: A Starbucks President’s Recipe for Delighting Customers with CX

“It’s Not About the Coffee”: A Starbucks President’s Recipe for Delighting Customers with CX   Join us for an insightful…

#11: From OJ Simpson Case to Best Selling Author – Marcia Clark Shares Latest Real Crime Book Release and How Resilience Is Key to Success and Reinvention
Worth Knowing with Bonnie Habyan

#11: From OJ Simpson Case to Best Selling Author – Marcia Clark Shares Latest Real Crime Book Release and How Resilience Is Key to Success and Reinvention

#673: Predictive and proactive customer experiences, with Vinod Muthukrishnan, Cisco
The Agile Brand with Greg Kihlström

#673: Predictive and proactive customer experiences, with Vinod Muthukrishnan, Cisco

#28: One Amazing Thing About Attentive with Karine Terzibachi
One Amazing Thing

#28: One Amazing Thing About Attentive with Karine Terzibachi

#43: Localizing video using AI with Guy Piekarz from Panjaya
B2B Agility with Greg Kihlström

#43: Localizing video using AI with Guy Piekarz from Panjaya

Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

Search Martechipdedia:

All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.

Average Revenue Per Account (ARPA)

Seasonality in Marketing Measurement

Go-To-Market (GTM) Strategy

Contact Center as a Service (CCaaS)

Return on Ad Spend (ROAS)

Service Level Agreement (SLA)

Total Addressable Market (TAM)

Industry News

CallRail Launches Marketing Development Fund for Marketing Agencies

Apr 18, 2025

Salesforce Agentforce for Consumer Goods helps companies quickly implement AI to boost efficiency in every function.

Apr 17, 2025

Infinite Reality To Acquire Agentic AI Company Touchcast For $500M In A Deal That Values Infinite Reality At $15.5B

Apr 16, 2025

Sitecore Launches Martech Industry’s First AI Innovation Lab to Fast-track  Marketers’ AI Journey

Apr 16, 2025

Moveworks and Stack Overflow announce strategic partnership to bring Stack Overflow agents to the Moveworks AI Agent Marketplace

Apr 15, 2025
The Agile Brand with Greg Kihlström

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström

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More Industry News

New Book “Shop Stream Heal” by Adeline Ashley Redefines Patient Care for the Digital Age

Jan 7, 2025

Databricks is Raising $10B Series J Investment at $62B Valuation

Jan 4, 2025

CallRail Broadens Attribution Capabilities to Include AI-Powered Search Engines

Dec 30, 2024

Gen AI and Automation Enhancements Help Banks Accelerate Payment Disputes and Claims with New Edition of Pega Smart Dispute

Dec 18, 2024

RapidCanvas gets $16M as it successfully puts AI agents to work, addressing tech talent shortage

Dec 13, 2024

Google releases Gemini 2.0 with new agentic features

Dec 12, 2024

Amdocs: Agentic Era Gives Birth to a New Branding Paradigm

Dec 10, 2024

HubSpot to Acquire Frame AI, Unlocking the Power of Conversational Data with AI

Dec 9, 2024

RetailNext Black Friday Weekend 2024 Report: U.S. Foot Traffic Declines 1.6% YoY as Shoppers Embrace Intentional Spending and Extended Promotions

Dec 5, 2024

Amperity Launches Customer Data Cloud to Fix Complex Data Architectures

Dec 4, 2024

VoiceDrop Launches Advanced AI-Driven Personalization Features in Ringless Voicemail

Nov 26, 2024
The Agile Brand Guide E-commerce
The Agile Brand Guide: E-commerce is now available in print and digital formats. Featuring contributions from some of the world's top e-commerce thought leaders.

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The Agile Brand Guide® Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

The Agile Brand Guide®: Generative AI is now available

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Embracing AI in software engineering
Artificial IntelligenceData Strategy and Privacy

Embracing AI in software engineering

Apr 20, 20255 min read

The integration of Artificial Intelligence (AI) into various sectors has emerged as a transformative force. Particularly in the realm of…

CustomerThink: How Agentic AI Can Improve the Customer Experience
Customer Experience

CustomerThink: How Agentic AI Can Improve the Customer Experience

Apr 19, 20252 min read
Embracing AI in marketing operations
Artificial IntelligenceB2B MarketingMarketing Operations

Embracing AI in marketing operations

Apr 18, 20254 min read
Priority is Prediction: Creating Strategies That See Around Corners
Artificial IntelligenceLeadership

Priority is Prediction: Creating Strategies That See Around Corners

Apr 17, 20254 min read
Enhancing customer journey management with SMS
Conversational MarketingCustomer Journey Orchestration

Enhancing customer journey management with SMS

Apr 16, 20254 min read
The Agile Brand Guide
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