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#838: BrandShield CEO Yoav Keren on the dark side of digital engagement
Today, we’re going to talk about the dark side of digital engagement, including the rapidly growing threat of brand impersonation, counterfeit goods, and AI-driven scams that target the customers marketers work so hard to attract. This isn’t just an IT security issue; it’s a fundamental threat to customer experience, brand trust, and revenue. To help me discuss this topic, I’d like to welcome Yoav Keren, CEO and Co-founder at BrandShield.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
Average Time to Hire (ATH)
Average Time to Hire (ATH) is a human resources and recruitment metric that measures…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Buy Online, Pick Up in Store (BOPIS)
Buy Online, Pick Up in Store (BOPIS) is a retail fulfillment model where a…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Latest Research
The more recent insights, trends, and stats to guide your work
Elevating E-Commerce: Advancing Personalization Maturity in a Disrupted Landscape
The Personalization Maturity Report 2026 by Mastercard Dynamic Yield, based on an annual survey of C-suite executives and leaders in…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Yesterday’s MarTech and AI news cycle had a lot of announcements. Here is what actually matters for CMOs and marketing organizations – and what does…
The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption:…
CMOs need to build AI governance and readiness infrastructure now, before the agentic commerce wave fully arrives. The technology is outpacing organizational capability, consumer trust…
More Industry News
More Articles on MarTech, AI, & Customer Experience
The Crisis of Sameness: How Anti-PR Challenges the Cult of Conformity
Most brands are trapped in a dangerous feedback loop. They chase the same story angles, recycle identical influencer tactics, and…
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