Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#830: Design Systems + Systems Thinking: How to Build a Design Language Your Whole Organization Can Actually Use
Today, we’re going to talk about Design Systems and Systems Thinking, and specifically, how to build a design language your whole organization can actually use. We’ll explore why so many design systems fail by focusing on components instead of conviction, and how rooting a brand in a core, shared belief allows it to scale without breaking. To help me discuss this topic, I’d like to welcome, Jenna Kennedy from The Office of Experience and Chris Taylor from DDN.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM) is a comprehensive content management solution designed to streamline the…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Unified Theory of Acceptance and Use of Technology (UTAUT)
The Unified Theory of Acceptance and Use of Technology (UTAUT) is a behavioral model…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Latest Research
The more recent insights, trends, and stats to guide your work
Taligence: Strategic Implications of the 2025 Marketing Job Market: A Leader’s Perspective
The U.S. in-house marketing job market experienced a notable recalibration throughout 2025, moving from an initial period of strong activity…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Friday’s wave of martech announcements follows a now-familiar pattern: vendors racing to attach “agentic” to their product names while the data on actual adoption tells…
These announcements tell a consistent story, but not the one the vendors want you to hear. The real signal across all eight announcements is this:…
More Industry News
More Articles on MarTech, AI, & Customer Experience
MarTech: B2B marketers have a chance to close the small business confidence gap
This article was written for MarTech by Greg Kihlström. SMBs are spending more on marketing but growing less confident in…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Advertising at the Speed of Conversation in the AI Era
The more profound, and frankly more interesting, shift is not in using AI to make…
Expert Mode: Curing AI Amnesia with a Shared Context
This “AI sprawl,” as some have begun to call it, presents a fundamental challenge for…
Expert Mode: Beyond the Logo Wall: Architecting Partner Programs for Real Revenue
We’ve all seen them: the sprawling partner pages adorned with dozens, sometimes hundreds, of company…