A Guide to Marketing Technology and CX

From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.

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Latest Shows

#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse
Artificial IntelligenceThe Agile Brand with Greg Kihlström

#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse

Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We’ll…

#677: Why thought leadership is more important than ever with Benjamin Shapiro, host of the MarTech Podcast
The Agile Brand with Greg Kihlström

#677: Why thought leadership is more important than ever with Benjamin Shapiro, host of the MarTech Podcast

#135 Emotional Imprinting and the Future of Experience Management
Delighted Customers with Mark Slatin

#135 Emotional Imprinting and the Future of Experience Management

#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX
Customer ExperienceThe Agile Brand with Greg Kihlström

#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX

#29: One Amazing Thing About Nfinite with Mark Elfenbein
One Amazing Thing

#29: One Amazing Thing About Nfinite with Mark Elfenbein

Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

Search Martechipdedia:

All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.

Average Revenue Per Account (ARPA)

Media Mix Modeling (MMM)

Go-To-Market (GTM) Strategy

Contact Center as a Service (CCaaS)

Return on Ad Spend (ROAS)

Service Level Agreement (SLA)

Total Addressable Market (TAM)

Industry News

OneShot.ai Launches Execution OS: The antidote to digital workers. A GTM platform built on the best of AI + human firepower

Apr 22, 2025

CallRail Launches Marketing Development Fund for Marketing Agencies

Apr 18, 2025

Salesforce Agentforce for Consumer Goods helps companies quickly implement AI to boost efficiency in every function.

Apr 17, 2025

Infinite Reality To Acquire Agentic AI Company Touchcast For $500M In A Deal That Values Infinite Reality At $15.5B

Apr 16, 2025

Sitecore Launches Martech Industry’s First AI Innovation Lab to Fast-track  Marketers’ AI Journey

Apr 16, 2025
The Agile Brand with Greg Kihlström

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More Industry News

NETGEAR Evolves Armor Service with State-of-the-Art Features for Enhanced Security and Privacy

Jan 7, 2025

New Book “Shop Stream Heal” by Adeline Ashley Redefines Patient Care for the Digital Age

Jan 7, 2025

Databricks is Raising $10B Series J Investment at $62B Valuation

Jan 4, 2025

CallRail Broadens Attribution Capabilities to Include AI-Powered Search Engines

Dec 30, 2024

Gen AI and Automation Enhancements Help Banks Accelerate Payment Disputes and Claims with New Edition of Pega Smart Dispute

Dec 18, 2024

RapidCanvas gets $16M as it successfully puts AI agents to work, addressing tech talent shortage

Dec 13, 2024

Google releases Gemini 2.0 with new agentic features

Dec 12, 2024

Amdocs: Agentic Era Gives Birth to a New Branding Paradigm

Dec 10, 2024

HubSpot to Acquire Frame AI, Unlocking the Power of Conversational Data with AI

Dec 9, 2024

RetailNext Black Friday Weekend 2024 Report: U.S. Foot Traffic Declines 1.6% YoY as Shoppers Embrace Intentional Spending and Extended Promotions

Dec 5, 2024

Amperity Launches Customer Data Cloud to Fix Complex Data Architectures

Dec 4, 2024
The Agile Brand Guide E-commerce
The Agile Brand Guide: E-commerce is now available in print and digital formats. Featuring contributions from some of the world's top e-commerce thought leaders.

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The Agile Brand Guide® Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

The Agile Brand Guide®: Generative AI is now available

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Forbes: The Time To Formalize An Approach To AI Adoption Is Now
Artificial IntelligenceMarketing Operations

Forbes: The Time To Formalize An Approach To AI Adoption Is Now

Apr 24, 20252 min read

This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of…

Happy Employees Create Happy Customers: The Interdependence of Employee and Customer Experiences
Customer ExperienceEmployee Experience

Happy Employees Create Happy Customers: The Interdependence of Employee and Customer Experiences

Apr 23, 20254 min read
Balancing make vs. buy AI solutions
Artificial IntelligenceDigital Transformation

Balancing make vs. buy AI solutions

Apr 22, 20254 min read
Embracing AI in software engineering
Artificial IntelligenceData Strategy and Privacy

Embracing AI in software engineering

Apr 20, 20255 min read
CustomerThink: How Agentic AI Can Improve the Customer Experience
Customer Experience

CustomerThink: How Agentic AI Can Improve the Customer Experience

Apr 19, 20252 min read
The Agile Brand Guide
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