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#782: Salesforce Marketing Cloud CMO Bobby Jania on the end of “Do Not Reply” marketing
Today, we’re going to talk about the end of an era: of one-way, impersonal, “do not reply” marketing. We’ll explore the shift from siloed campaigns to unified, real-time conversations, and what it takes to empower every single employee, from sales to service, to be an extension of the marketing team to build trust and drive growth. To help me discuss this topic, I’d like to welcome, Bobby…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
History of the Customer Data Platform (CDP)
It wasn’t until 2013 that the term “Customer Data Platform” was first used. These…
Business Process Outsourcing (BPO)
Business Process Outsourcing (BPO) is when companies outsource specific business functions to a third-party…
Application to Person (A2P) SMS Messaging
Application to Person (A2P) SMS messaging refers to the process of sending mobile messages…
B2C (Business to Consumer Marketing)
B2C, or Business to Consumer Marketing, refers to companies, products, and services that sell…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Environment (Component of the Center of Experience)
In the Center of Experience, environment consists of the “places” aspect of experience. This…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Objectives and Key Results (OKR)
Objectives and Key Results (OKR) is a goal-setting framework used by teams and individuals…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Average Time to Hire (ATH)
Average Time to Hire (ATH) is a human resources and recruitment metric that measures…
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CustomerThink: How AI Avatars Are Quietly Rewiring Enterprise Productivity
This article was written by Greg Kihlström for CustomerThink. Generative AI has generated plenty of attention and hype, though its…
