A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#127 Balancing AI and Human Interactions
Dr. Joseph Michelli offers invaluable insights on balancing AI and human interaction in customer experience, drawing from his extensive research…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
Customer Retention Rate (CRR)
Customer Retention Rate (CRR) is a key performance metric that measures the percentage of…
General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR) is a regulation that came into effect on…
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common topic, which could relate to a brand, an individual, product, cause, or organization.
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a potential customer that has been identified as…
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Empathy drives impactful marketing campaigns
Some of the most successful marketing campaigns are those that resonate deeply with audiences on an emotional level. This sentiment…
